Marketing Executive - Eye7 Hospital

Key Responsibilities:

1. GP Visit Coordination: Develop and implement marketing strategies for engaging with general practitioners (GPs). Organize and manage GP visits to foster strong professional relationships and encourage patient referrals to Eye7 Hospitals.
2. Optical Visit Management: Oversee marketing activities related to optical visits. Collaborate with optical professionals and clinics to promote our eye care services and establish strategic partnerships.
3. Panel Dispensary Visit: Plan and manage marketing initiatives for visits to panel dispensaries. Enhance our presence and build strong relationships within these dispensaries to boost patient referrals.
4. Corporate Visit Organization: Coordinate marketing efforts for corporate visits. Develop and execute strategies to engage corporate clients, promote our services, and explore new business opportunities.
5. Panel Bill Submission: Ensure accurate and timely submission of panel bills. Work closely with the billing department to manage documentation and resolve any issues related to panel services.
6. Corporate Camp Coordination: Organize and execute corporate health camps, focusing on eye care services. Handle all aspects of camp logistics, promotion, and execution to strengthen corporate relationships and outreach.
7. RWA Camp Management: Plan and manage RWA (Resident Welfare Association) camps. Coordinate community outreach events and promotional activities to raise awareness about Eye7 Hospitals’ services.
8. Marketing Campaign Development: Collaborate with the marketing team to design and implement targeted marketing campaigns across various channels to attract and retain patients.
9. Market Research: Conduct research to stay informed about trends in the eye care industry, analyze competitor activities, and gather insights to refine marketing strategies.
10. Performance Analysis: Monitor and evaluate the effectiveness of marketing initiatives. Prepare detailed reports and provide recommendations based on performance data to optimize future strategies.