Manipal Cigna - Agency Manager - Marketing (3-5 yrs)

- Manage a portfolio of assigned FMCG clients, acting as the primary point of contact and ensuring clear communication throughout the engagement.

- Develop and present data-driven marketing strategies aligned with client objectives and target audiences.

- Oversee the execution of digital marketing campaigns across various channels (SEO, SEM, social media, content marketing, etc.

- Manage project timelines, budgets, and resources effectively to deliver projects on time and within budget.

- Analyze campaign performance metrics and provide regular reports to clients, identifying areas for improvement and optimization.

- Build and maintain strong relationships with clients, fostering trust and exceeding expectations.

- Stay up-to-date on the latest digital marketing trends and technologies to ensure we're offering clients the most effective solutions.

Qualifications:

- 3-5 years of experience in agency account management or a related field, preferably within the FMCG industry.

- Proven track record of success in developing and executing strategic marketing campaigns for FMCG brands.

- Strong understanding of digital marketing channels (SEO, SEM, social media, content marketing) and campaign measurement.

- Excellent communication, presentation, and interpersonal skills.

- Ability to manage multiple projects simultaneously and prioritize tasks effectively.

- Data-driven approach to marketing with experience in campaign reporting and analysis.

- Passion for the FMCG industry and a deep understanding of consumer behavior