Refex Group - Manager - Ash Sales (10-15 yrs)

Job Summary:

As the Manager for Ash Sales in Bangladesh, your role would involve identifying potential buyers and developing strategies to effectively market and sell ash products.

Key Responsibilities:

Market Research:

Identify Industries Using Ash:

- Focus on industries that commonly use ash, such as construction (for cement and concrete), agriculture (as a soil amendment), and energy production (for bioenergy).

Competitive Analysis:

- Research competitors to understand their customer base and identify potential gaps in the market.

Networking:

Industry Events and Conferences:

- Attend trade shows, seminars, and networking events to connect with potential buyers and establish industry contacts.

Trade Associations:

- Join local and regional trade associations related to construction, agriculture, and waste management to gain insights and access to potential customers.

Online Presence:

Digital Marketing:

- Utilize social media platforms, industry-specific forums, and websites to create awareness about ash products.

E-commerce Platforms:

- Explore e-commerce channels and marketplaces that cater to businesses needing ash products.

Direct Outreach:

Cold Calling and Email Campaigns:

- Contact potential buyers directly through phone calls or targeted email campaigns to introduce your products and value propositions.

Follow-Up:

- Consistent follow-up with leads can help nurture relationships and move prospects through the sales funnel.

Partnerships and Collaborations:

Collaborate with Distributors:

- Partner with distributors who already have established relationships with relevant industries.

Engage with Local Governments:

- Work with local government entities that may require ash for infrastructure projects or waste management solutions.

Customer Segmentation:

Identify Target Segments:

- Segment the market based on size, industry, and purchasing power to focus efforts on the most promising leads.

Tailor Solutions:

- Customize your sales pitch according to the specific needs and challenges of each segment or individual buyer.

Product Diversification:

Develop Unique Selling Propositions (USPs):

- Highlight the benefits of your ash products compared to competitors (e.g., quality, price, environmental benefits).

Offer Different Forms of Ash:

- Consider providing various grades or forms of ash (e.g., fly ash, bottom ash) to cater to diverse customer needs.

Desired Profile:

- Any graduate with 10 to 15 yrs of experience in ash sales.

- Excellent relationship with ash buyers like cement industry and other industries in Bangladesh.

- Should have good understanding of ash and its usage.

- Willing to travel.

- Should have good negotiation skills.

- Candidates based in Bangladesh can apply.