Head Visual Merchandising

Functional Responsibilities

⚫ Develop and implement visual marketing strategies that align with the brand's goals and standards.

⚫ Responsible for for overseeing and directing all visual merchandising efforts at Malabar Gold & Diamonds.

⚫ Accountable for conceptualizing, planning, and executing visual merchandising activities for the brand's retail stores throughout India.

⚫ Possess a thorough knowledge of visual merchandising ideas in order to successfully translate marketing information at the store level.

⚫ Translate collection launch briefs into tangible outcomes at retail locations, using installations, visual merchandising windows, point of purchase assets, and various design elements.

⚫ Extensive knowledge of visual merchandising materials, including their cost, procurement timelines, and related aspects.

⚫ Build and maintain a strong network with visual merchandise vendors for the execution timelines while maintaining high quality standards in order to align them with cost-effective solutions.

⚫ Demonstrate the ability to manage and lead execution teams operating from different regions, ensuring cohesive operations.

⚫Extensive interaction with various teams, such as marketing, merchandising, retail and purchase for the successful coordination of VM activities.

⚫ Responsible for ensuring 100% commercial compliance in all visual merchandising activities. ⚫ Responsible for managing the roll-out of visual merchandise fixtures in new stores in alignment with the project team is a significant part of your role.

⚫ Adherence to tight timelines for meeting the demands of the dynamic retail industry.

⚫ Provide design inputs to the execution team when required to enhance the visual merchandising appeal and effectiveness.

⚫ Manage Visual Merchandising and other agencies, as and when necessary, to achieve desired outcomes.

⚫ Collaborate with marketing teams to ensure that visual merchandising efforts are in sync with the overall marketing strategy.

⚫ Regularly analyse and assess the impact of visual merchandising initiatives on customer engagement and sales.

⚫ Stay up-to-date with industry trends and competitor visual merchandising practices to continuously improve the brand's visual merchandising approach.

⚫ Lead the development of visual merchandising guidelines and standards for store staff to follow consistently.

⚫ Conduct periodic store visits to inspect and enhance visual merchandising implementations, providing feedback and guidance.

⚫ Maintain a database of visual merchandising materials, suppliers, and costs to optimise the procurement process.

⚫ Negotiate contracts and agreements with vendors to secure favourable terms for the company.

⚫ Develop and manage a budget for visual merchandising activities and monitor expenditures within the given budget.

⚫ Monitor the performance of visual merchandising installations, making adjustments as needed to maximise impact.

⚫ Develop and deliver training programmes for RVMs on visual merchandising best practices and standards.

⚫ Oversee the design and installation of visual merchandising windows to attract and engage customers.

⚫ Continuously seek ways to improve the efficiency and cost-effectiveness of visual merchandising efforts.

⚫ Lead and motivate the execution team to maintain high standards and consistency across all stores.

⚫ Report to Chief Marketing Officer on the success of visual merchandising initiatives, providing recommendations for improvements and enhancements.