LS Digital - Associate Director - Digital Marketing (8-12 yrs)

As an Associate Director - Digital Marketing, you will lead the development and execution of digital marketing strategies for clients using DV360.

You will oversee campaigns focusing on awareness, acquisition, app installs, remarketing, and video branding, ensuring optimal performance and client satisfaction.

Key Responsibilities:

- Develop and present digital marketing roadmaps and proposals for clients, incorporating DV360 for various campaign objectives, including awareness, acquisition, app installs, remarketing, and video branding.

- Manage and optimize app campaigns on DV360 to achieve goals such as reach, installs, and conversions, while integrating tracking platforms.

- Create and manage tags, floodlights, and audience segmentation, integrating campaigns with third-party tracking platforms.

- Perform account management duties, monitoring campaign performance daily and devising new strategies on DV360 to meet client requirements.

- Communicate effectively with clients and points of contact to align campaign developments and achievements with predefined objectives.

- Plan, execute, and deliver programmatic campaigns for both branding and performance goals.

- Continuously analyze campaign performance and provide actionable insights to enhance results and meet client expectations.

Skills and Qualifications:

- Proven experience in digital marketing with expertise in DV360 campaign planning and execution.

- Strong understanding of app campaigns, including optimization for reach, installs, and conversions.

- Hands-on experience with tag creation, floodlights, audience building, and integration with tracking platforms.

- Excellent account management skills with the ability to monitor and strategize campaign performance effectively.

- Familiarity with programmatic advertising, including branding and performance campaigns.

- Strong analytical skills to interpret campaign data and optimize for performance.

- Excellent communication and presentation skills to engage with clients and internal teams.

- Proven ability to manage multiple campaigns and deliver results within tight deadlines.

Preferred Qualifications:

- Prior experience with third-party tracking platforms and analytics tools.

- Expertise in video branding and programmatic advertising strategies.

- Demonstrated ability to lead teams and mentor junior professionals in digital marketing best practices