Manager - Marketing (3-4 yrs)

The Marketing Manager plays a crucial role in the development and execution of marketing strategies to promote a company's products or services.

This role involves leading a team, developing marketing campaigns, analyzing market trends, and ensuring that marketing initiatives align with the overall business goals.

WFO : Hyderabad.

Immediate Joiner.

Experience: 3+ Years.

Key Responsibilities:

Strategy Development:

- Develop and implement comprehensive marketing strategies that align with the company's goals and objectives.

- Identify target audiences and market segments, and tailor strategies accordingly.

Team Leadership:

- Manage a team of marketing professionals, including marketing coordinators, specialists, and designers.

- Set clear goals, provide guidance, and ensure the team's productivity and growth.

Campaign Planning and Execution:

- Plan, execute, and monitor marketing campaigns across various channels, such as digital, print, social media, and events.

- Allocate budgets effectively to maximize campaign ROI.

Market Research:

- Stay updated on industry trends and competitor activities.

- Conduct market research to identify opportunities and threats, and adjust strategies accordingly.

Content Development:

- Oversee the creation of marketing content, including blog posts, videos, infographics, and social media posts.

- Ensure content is engaging, relevant, and consistent with the brand's voice.

Digital Marketing:

- Manage online marketing efforts, including SEO, SEM, email marketing, and social media advertising.

- Analyze digital marketing metrics to optimize campaigns for better performance.

Brand Management:

- Maintain and enhance the company's brand image.

- Ensure brand consistency across all marketing materials and communication channels.

Analytics and Reporting:

- Track and measure the success of marketing initiatives using key performance indicators (KPIs).

- Provide regular reports to management, highlighting campaign results and areas for improvement.

Budget Management:

- Develop and manage the marketing budget, allocating resources effectively.

- Monitor expenditures and justify budget allocations.

Partnerships and Collaborations:

- Identify and cultivate partnerships and collaborations with other organizations or influencers to expand reach and enhance brand visibility.

Event Management:

- Plan and oversee promotional events, trade shows, and exhibitions.

- Ensure the successful execution of these events to meet marketing goals.