Lighthouse Learning - Manager - Social Media/Content (4-6 yrs)

ABOUT LIGHTHOUSE LEARNING:

India's leading Early Childhood & K-12 Education company - Lighthouse Learning (formerly known as EuroKids International), is committed to delivering the Joy of Learning to students in the early childhood education and K12 segments. With its portfolio of brands - EuroKids Preschool, Kangaroo Kids Preschool, EuroSchool, Billabong High International, Centre Point Group of Schools (Nagpur), Heritage Xperiential Learning School, Lighthouse Learning is committed to delivering a holistic, nurturing and secure learning environment for children. With a 'Child First' ideology at its core, the group is committed to delivering a robust foundation for future generations with innovation in pedagogy, use of appropriate technology and focus on child safety. With a network of over 1,700 pre-schools and 54 Schools, Lighthouse Learning empowers 1000+ women entrepreneurs across the nation and employs a workforce of over 10,000.

Purpose: This role is responsible for managing the school's website, creating engaging content, and executing digital marketing campaigns to enhance our brand visibility and engagement with our target audience, including students, parents, alumni, and local communities.

Roles & Responsibilities:

Strategy & Planning:

- Conduct competitive analysis and audience research to inform the strategy for the school's website and social media platforms.

- Develop and implement social media strategies and digital marketing campaigns tailored to each campus, ensuring alignment with brand guidelines.

- Create and manage a content calendar for consistent and timely posting across all social media platforms.

Content Creation & Management:

- Manage the school's website, ensuring that all content is current, accurate, and aligned with brand standards.

- Develop engaging, visually appealing, and platform-specific content that resonates with the target audience, including students, parents, alumni, and the broader community.

- Oversee the brand's primary social media pages and set guidelines for school-centric social media pages.

Platform Management:

- Handle day-to-day operations of current social media platforms, including Facebook and Instagram, while exploring opportunities for LinkedIn, YouTube, Quora, and emerging platforms.

- Monitor social media metrics to assess performance, adjusting strategies to increase social media following, engagement, and overall digital presence.

Analytics & Optimization:

- Track, analyze, and report on key social media metrics to evaluate the effectiveness of campaigns and content strategies.

- Provide actionable insights and implement data-driven strategies to optimize digital content and improve engagement rates.

Collaboration & Coordination:

- Travel to campuses as needed to collaborate with school teams, covering events and generating content.

- Coordinate with the digital marketing team to ensure a seamless digital experience across both paid and organic mediums.

- Liaise with the creative team to produce high-quality videos, graphics, and other digital content for social media platforms.

Technical Skills:

- Proficient in using video and graphic design tools for shooting, conceptualizing, and creating visually compelling content for digital platforms.

- Stay updated on the latest social media trends, tools, and best practices to maintain a competitive edge.

Experience & Qualification:

- MBA in Marketing or a related field is preferred.

- Minimum 4-6 years of experience in social media management, preferably within the education sector or a consumer-oriented brand.

- Strong content creation skills with expertise in graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, Final Cut Pro).

- Proven ability to develop and execute successful social media strategies and digital marketing campaigns.

- Experience with social media platforms (Facebook, Instagram, LinkedIn, YouTube, Quora, etc.) and their respective metrics.

- Experience in community management and customer engagement on social platforms.

- Understanding of SEO, SEM, and web traffic metrics.

- Familiarity with digital advertising platforms and analytics tools (e.g., Google Analytics, Facebook Ads Manager).

- Excellent communication and project management skills.

- Willingness to travel to school campuses as required.