Leap Finance - Growth Product Manager (5-8 yrs)

About the Role:

We are looking for a Growth Product Manager at Leap, you will be responsible for scaling and optimizing products through innovative growth strategies and data-driven decision-making. Lead customer acquisition, engagement, and retention efforts while experimenting with cutting-edge marketing channels and growth tactics.

The charter for this role will include:

- Growth Strategy & Execution: Own and execute the growth strategy for the product, ensuring alignment with business goals.

- Collaborate with cross-functional teams to drive initiatives that boost user acquisition, engagement, and retention.

- Collaboration & Solutioning: Work closely with product, engineering, and business teams to understand customer problems and identify impactful solutions. Drive product-market fit through collaboration and strategic decision-making.

- Growth Experimentation: Run and analyze growth experiments to optimize strategies for user acquisition, engagement, and retention. Continuously iterate on strategies based on performance data.

- Positioning & Messaging: Lead the development of effective product positioning, marketing messaging, and landing pages to maximize user engagement. Ensure alignment with the target market and business objectives.

- Rapid Prototyping & Testing: Lead rapid prototyping efforts using tools like Figma to test new ideas quickly. Utilize user feedback and data to refine concepts and product offerings.

- Cross-Functional Leadership: Collaborate with marketing teams to shape strategies for key channels (Facebook, Google Search, UAC). Leverage a deep understanding of these platforms to drive growth and engagement.

- Opportunity Identification: Identify new growth opportunities based on data and user insights. Lead initiatives that inform decision-making and experimentation to continuously drive product growth.

Ideal Persona would:

- 5-8 years of experience in Product Management, with a strong focus on growth and scaling products.

- Experience leading the scaling of a B2C app-first product from inception (0->1) through rapid growth stages (1->10).

- Proven track record in driving user acquisition, engagement, and retention across large-scale consumer apps.

- Experience managing and optimizing app install campaigns, digital marketing strategies, and cross-channel growth initiatives.

- Hands-on experience with product growth tactics, utilizing data analytics, A/B testing, and customer feedback to drive decision-making and KPIs.

- Experience working in fast-paced startup environments, understanding the unique challenges and opportunities of scaling rapidly.

- Passion for optimizing the entire user journey, from awareness to conversion and long-term retention.

- Entrepreneurial experience is a huge plus, especially if you've scaled your own product or app to over 100K installs.

- Deep knowledge of the latest growth trends, mobile marketing strategies, and emerging technologies driving product success in the B2C space.