Zonal Head - South Zone

Role & responsibilities :1. Sales Leadership & Channel Expansion

• Drive channel sales growth by expanding and strengthening the dealer/distributor network.
• Ensure secondary sales through channel partners, architects, and interior decorators.
• Develop territory-wise sales strategies to achieve sales and revenue targets.

2. Business Development & Market Expansion

• Engage with specifiers, architects, and builders to get product specifications in major projects.
• Identify and develop new dealer outlets to increase market penetration.
• Ensure expansion of product-selling dealers across the assigned state/zone.

3. Revenue & Sales Performance

• Ensure achievement of state/zonal revenue targets through channel and project sales.
• Formulate marketing strategies to increase per-area sales volume.
• Conduct competitor analysis to anticipate threats and adapt sales strategies accordingly.

4. Dealer & Key Stakeholder Engagement

• Strengthen relationships with dealers, contractors, and specifiers to drive secondary sales.
• Implement effective trade promotions and dealer engagement schemes.
• Keep an open eye on upcoming large-scale projects to drive business opportunities.

5. Marketing & Promotional Activities

• Plan and execute BTL (Below-The-Line) marketing activities to enhance brand visibility.
• Conduct dealer meets, contractor meets, and other promotional events.
• Ensure proper communication of sales schemes and promotions in the retail market.

6. Team Leadership & Training

• Lead, train, motivate, and monitor the performance of promoters and field sales teams.
• Support subordinates in achieving their targets by providing necessary guidance and mentoring.

Preferred Candidate Profile

Experience:

• 15+ years of experience in sales & business development, preferably in building materials, plywood, laminates, PVC boards, or related industries.
• Strong background in channel sales, dealer/distributor management, and institutional sales.

Skills & Competencies:

• Excellent relationship management skills with architects, builders, and contractors.
• Strong market knowledge and ability to identify new business opportunities.
• Strategic thinking with a results-driven approach to sales growth.
• Leadership qualities to motivate and guide the sales team.

Key Performance Indicators (KPIs)

• Revenue Growth Achievement of assigned sales targets.
• Market Expansion Increase in dealer outlets and geographic coverage.
• Channel Performance Growth in secondary sales through channel partners.
• Customer & Stakeholder Engagement Strong relationships with architects, contractors, and builders.
• Marketing Initiatives Execution of promotional activities and dealer engagement programs.