VP - Creative Strategy

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.

• Strategic Leadership: Develop and implement forward-thinking creative strategies that align with brand s objectives and market trends. Collaborate with the account management team to grow our existing accounts and acquire new clients.

• Marketing Strategies: Demonstrate in-depth knowledge and expertise in marketing strategies, including leveraging various distribution channels such as OOH, social media, DVC, and more.

• Brand and Communication Strategy: Craft and execute comprehensive brand and communication strategies that effectively communicate the brand s message and objectives.

• Content Strategy: Develop and oversee content strategies that drive engagement and resonate with target audiences across multiple platforms. Conduct regular content audits and analysis to understand the performance of different content types and refine the content strategy accordingly.

• Holistic Marketing Approach: Critically evaluate and question existing marketing approaches, providing innovative solutions to complex marketing problems. Review, analyse and evaluate the following : media output, creative output, research reports and client data

• Client Engagement: Possess significant experience in client-facing roles, effectively managing client requests and fostering strong, productive relationships.

• Cultural Expertise: Stay abreast of trends and developments in content marketing, audience culture, and general content consumption, leveraging this knowledge to inform strategy.

• Variablize: Variablizing strategy talent(building an external team) and building frameworks for different projects as and when required