Knowmax - Lead - Field & Partner Marketing (4-6 yrs)

Job Description:

You'll be the primary custodian of all our field and partner marketing initiatives globally. You'll liaison closely with the field sales teams and AEs while being a part of the marketing team to identify different offline activities along with partner management. This role will contribute significantly towards our topline and demand generation initiatives

Roles & Responsibilities:

1. Planning - Constantly look out and research for events, roadshows and exclusive seminars where our ICP usually attends and manage a monthly as well as quarterly field marketing calendar

2. Budget - Work closely with the marketing & business heads to identify budgets to plan out all the events in the required geographies. This'll also include negotiations with potential event organisers, influencers, media houses, vendors

3. Integrated Campaign Management - Liaison with content marketers, marketing operations, designs and AEs to run 360 marketing campaigns including email, social, ABM to maximise ROI and better lead nurturing

4. Enable AEs - AEs will be your regular point of contact. Understand pulse of local markets from them to identify the right field marketing initiatives and opportunities

5. Database Management - Maintain a high quality data base of consent driven prospects (email IDs, phone numbers, etc). Do a thorough account mapping for identifying potential customers and their stage in the buying journey

6. Partner Management - Schedule regular interactions with partners for co-branded marketing activities such as webinars, road shows, partner AE enablement

Requirements:

1. 4-6 years of field and partner marketing experience in B2B domain, preferably with a SaaS or Enterprise software company

2. Strong conceptualization skills for campaign management

3. Proven experience in executing high performing campaigns mapped directly with ROI (funnel creation)

4. Hands on experience in negotiating and on-ground event management

5. Self motivated to take ownership of budgets, tools & processes with minimal supervision