KEYSTONE - Assistant Vice President - Marketing & Strategy (1-3 yrs)

Assistant Vice President - Marketing & Strategy

Key Responsibilities:

Strategic Marketing Planning:

- Develop and implement comprehensive marketing strategies that align with the company's business goals and real estate portfolio.

- Conduct market research and competitive analysis to identify trends, opportunities, and key audiences.

- Create and execute marketing plans for new property developments, commercial spaces, and residential projects.

- Set clear marketing objectives and KPIs to measure campaign success.

Brand Management & Positioning:

- Oversee the development and execution of brand positioning and messaging across all marketing channels.

- Ensure consistent branding across all marketing materials, digital platforms, and client communications.

- Lead efforts to enhance the company's reputation and visibility in the real estate market.

Digital Marketing:

- Develop digital marketing strategies across multiple platforms including website, social media, email marketing, and paid advertising.

- Optimize the company website and digital presence for SEO, user experience, and lead generation.

- Monitor digital performance metrics and adjust strategies to improve engagement and conversions.

Lead Generation & Sales Support:

- Design and implement strategies to generate qualified leads for the sales team.

- Collaborate closely with the sales department to ensure marketing initiatives are aligned with sales goals and conversion efforts.

- Develop campaigns to promote property listings, open houses, virtual tours, and other client engagement activities.

Content Development & Management:

- Oversee content creation including brochures, property descriptions, promotional videos, and blog posts.

- Manage external content producers and marketing agencies to deliver high-quality creative assets.

- Ensure all content is tailored to target audiences and conveys the value proposition of each property.

Market Research & Analysis:

- Perform regular market research and analyze data to understand market demand, trends, and client needs.

- Provide insights and recommendations based on data analysis to improve marketing effectiveness.

- Track and report on marketing performance using tools like Google Analytics, CRM systems, and other analytics platforms.

Budget Management:

- Develop and manage the marketing budget, ensuring effective allocation of resources.

- Track and report on budget performance, ensuring marketing campaigns are delivered on time and within budget.

Events & Networking:

- Plan and execute promotional events such as property tours, networking events, and industry conferences.

- Develop partnerships with other industry professionals and organizations to increase the company's visibility.

- Represent the company at real estate expos, trade shows, and relevant events to build and maintain a network of contacts.

Qualifications:

- MBA in Marketing, Business Administration.

- 1+ years of experience in marketing or business strategy, ideally within the real estate industry.

- Proven experience in digital marketing, lead generation, and managing successful marketing campaigns.

- Strong understanding of real estate markets, consumer behavior, and industry trends.

- Excellent communication, presentation, and interpersonal skills.

- Strong analytical and problem-solving abilities with experience in data-driven decision-making.

- Proficiency in marketing tools such as Google Analytics, CRM software, SEO tools, and social media management platforms.

- Experience in managing marketing budgets and external vendors or agencies.

- Ability to work both independently and collaboratively in a fast-paced environment.