Strategy - Sales and Marketing

Roles and Responsibilities

• Market Research:
  
• Understand the needs and demands of the target audience and competitive landscape.
• Conduct research on trends, analyze data, and gather customer feedback.

• Product Roadmap:
  
• Define and execute a clear vision, product requirements documents (PRDs), and strategy for the real estate product portfolio.
• Collaborate with cross-functional teams (architects, engineers, designers, sales, and marketing) to deliver products that meet customer needs and drive revenue growth.

• Product Strategy Development:
  
• Create a product roadmap and strategy based on market research, competition analysis, and customer needs.
• Highlight key features, benefits, and target audience for the product.

• Pricing and Go-to-Market Strategy:
  
• Develop pricing strategies and go-to-market plans aligned with product goals and customer needs.
• Work with sales and marketing teams to create marketing materials, conduct product training, and drive demand.
• Take ownership of product pricing and potential Net Revenue Retention (NRR) achievement.

• Collaboration with Architects and Designers:
  
• Utilize architectural expertise to assist in product design and development.
• Ensure products meet required standards through close collaboration with architects and designers.

• Project Timeline Management:
  
• Create and maintain project timelines.
• Coordinate with teams to ensure timely and budget-compliant project completion.

• Metrics Analysis:
  
• Analyze metrics to measure product success.
• Recommend improvements based on customer feedback.

• Stakeholder Communication:
  
• Provide updates on product development progress to stakeholders, including executives, investors, and team members.