Digital Marketing Manager (Salesforce) || Exp.- 3 - 10 Yrs || Noida

Responsibilities:

Develop and execute digital marketing strategies to drive online traffic to the company website and generate quality leads for salesforce services and products.

Manage and optimize digital advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve target KPIs such as CPC, CPA, and ROI.

Create and manage email marketing campaigns, including segmentation, scheduling, testing, and analysis.

Monitor and analyze the performance of campaigns using tools like Google Analytics and make data-driven decisions to optimize performance.

Manage and enhance the company's social media presence across platforms like Facebook, Twitter, LinkedIn, and Instagram.

Collaborate with internal teams (e.g., content creators, designers, sales) to create landing pages and optimize user experience.

Stay up-to-date with the latest trends and best practices in online marketing and measurement.

Conduct market research and competitor analysis to identify opportunities and challenges.

Requirements:

• Bachelors degree in Marketing, Communications, or a related field.
• Proven work experience as a Digital Marketing Specialist or similar role.
• Solid experience in digital marketing, including SEO, SEM, PPC, social media marketing, and email marketing.
• Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Business Manager).
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills.
• Ability to work independently as well as part of a team in a fast-paced environment.
• Certifications in Google Ads, Google Analytics, or other digital marketing platforms are a plus.