Sales Head - Hardware Trade

Currently, Aristo is not present in the Hardware trade channel. We are also undeserving the carpenter/contractor segment. This role is to allow us to grow our sliding door business on a pan-India basis (in the regions of our 5 factories). The focus will be on building a primary sales channel (push) with the network of hardware stores trade in combination with creating strong demand (pull) from carpenters and contractors. This sales channel is expected to grow from nothing to \u20b95 cr/month within one year.
Role Details

1. Primary Sales
   

   Build a network of hardware stores to display and sell Aristo sliding door products through each storelocal network of carpenters and contractors.
   

   • Identify stores and store networks.
     

   • Ensure that the stores have a large target (secondary) customer base of carpenters and contractors.
     

   • Rollout (paid) sliding door displays.
     

   • Train the store personnel on the product and the design portal (online software platform).
     

   • Enable the stores to directly place orders received from their customers through the design portal.
     

   • Ensure regular monthly sales.
     

   • Run promotions and schemes.
     

   • Use the sales management system for tracking and reporting progress.
     

     
     

     1. Secondary Demand Creation
        

        To build a loyal base of carpenters and contractors who will buy Aristo sliding doors.
        

        • Collaborate with the hardware stores to tap into their customer base.
          

        • Build relationships with this customer base.
          

        • Train on products and applications.
          

        • Make site visits to help them solve specific customer needs.
          

        • Run events at local venues to train and entertain customers.
          

        • Ensure sales are driven through the store.
          

          
          

          1. Team Building
             

             Currently, this function/team does not exist and the candidate is required to hire a pan-India team that will execute the above tasks. Ideally, we look for a candidate who can bring along an existing team that can start the sales operations immediately.
             

             
             

             1. Professional & Personal Qualities
                

                We look for candidates who are dissatisfied with the status quo and are hungry to make a difference. Some important qualities are:
                

                • Integrity & honesty
                  

                • Open to learning & growing
                  

                • Should exhibit a Growth Mindset
                  

                • Self-starter & independent thinker
                  

                  
                  

                  1. Previous Experience
                     

                     The candidate should have demonstrated consistent success in building sales channels and profitable revenues through the Hardware Trade. Should have worked both on the primary and secondary sales.
                     

                     
                     
                     Requirements

                     Target companies
                     

                     • Hettich
                       

                     • Pidilite
                       

                     • Plywood & Laminate companies
                       (e.g. Century, Green, Merino)

                       Restrictions
                       

                       Should not have changed jobs more than once between 2018 & now.
                       

                       
                       

                       (This can be waived for exceptionally strong candidates.)
                       

                       
                       
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