Lead - Digital Marketing (2-5 yrs)

Job Summary :

We are seeking a dynamic and results-oriented Digital Marketing Lead with a minimum of 2 years of experience to drive our online marketing strategies and achieve business growth. The ideal candidate will have expertise in SEO, SEM, social media management, and content marketing, coupled with strong analytical and creative skills. You will lead the digital marketing efforts to enhance brand visibility, engage target audiences, and optimize campaigns for maximum ROI.

Roles and Responsibilities :

- Develop and implement comprehensive digital marketing plans aligned with business objectives.

- Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.

- Manage pay-per-click (PPC) campaigns and other paid media efforts.

- Optimize website content to improve search engine rankings and organic traffic.

- Collaborate with content creators to deliver high-quality, engaging content tailored for various platforms.

- Oversee and grow the company's presence across key social media channels.

Qualifications and Skills :

- Any degree, Business, or a related field.

- Minimum of 2 years of hands-on experience in digital marketing.

- Proficiency in tools such as Google Ads, Facebook Business Manager, Google Analytics, and SEO platforms.

- Strong understanding of content marketing, social media strategies, and paid media.

- Analytical mindset with the ability to interpret data and optimize strategies accordingly.

- Excellent communication, organizational, and project management skills.

- Ability to thrive in a fast-paced and collaborative environment.