Visual Merchandiser Manager

Position Brief :

The Visual Merchandiser (VM) Manager is responsible for leading and managing all aspects of visual merchandising across the company's retail stores. This includes overseeing store design, developing and implementing visual merchandising strategies, ensuring brand consistency across all channels, and managing the VM budget and inventory. The ideal candidate will have a strong understanding of visual merchandising principles, a passion for creating engaging and impactful customer experiences, and the ability to lead and motivate a team.

Key Responsibilities:

1. Store and Counter Visual Merchandising:

* Oversee the visual merchandising activities for new and existing stores and other points of sale, including store planogram development, stock list and VM prop list creation, and on-site store setup.

* Ensure all VM activities are completed as per prescribed norms within the budget on day of store opening.

* Maintain brand consistency across all stores through regular store visits and implementing necessary changes.

* Conduct research, ideate, and plan displays to enhance customer experience and drive sales.

2. Campaigns & Promotions:

* Supervise the design, production, and installation of displays for all campaigns and promotions.

* Optimize budget utilization and ensure timely and effective execution of all display activities.

* Train store staff on new display guidelines and in-store customer journey.

3. VM Material Upgradation:

* Propose new and innovative designs for existing VM props to revamp stores.

* Research, find new vendors, and draw cost comparisons to finalize quotations within budget.

* Supervise the team for the design and production of new VM materials

4. Training:

* Conduct regular trainings for new and existing stores based on VM guidelines.

* Train VM champs and other store staff on Kama standards and execution guardrails followed at HO.

* Drive sales by conducting on-floor training for new displays and in-store customer journeys.

5. Pop-Ups/Events:

* Supervise the design, production, and setup of displays for all pop-ups and events.

* Coordinate with marketing and corporate teams to ensure smooth execution of all events.

* Negotiate with vendors and ensure final setup is done on the day of the launch.

6.SketchUp Software:

* Work on new stores 3D drawings.

* Create store planograms.

* Design new prop constructions.

Qualifications:

* Bachelor's/Masters Degree in Visual Merchandising, Interior Design, or a related field.

* 7+ years of experience in Visual Merchandising, with at least 2 years in a managerial role.

* Strong understanding of visual merchandising principles and best practices.

* Proficiency in design software such as SketchUp, Photoshop and Illustrator

* Excellent project management, organizational, and communication skills.

* Ability to lead and motivate a team.

* Strong attention to detail and a creative mindset.

* Ability to work under pressure and meet deadlines.