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K R Mangalam University
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PPC Intern - Digital Marketing
K R Mangalam University
posted 1d ago
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Job Description
Department: Digital Marketing
- Assist in setting up, managing, and optimizing PPC campaigns across Google Ads, Bing Ads, Facebook Ads, and other digital platforms.
- Conduct keyword research to identify new opportunities and improve current PPC strategies.
- Create and monitor PPC ad copy to ensure relevance and optimization.
- Monitor daily and monthly budgets to ensure ad spend stays within limits and is effectively utilized.
- Analyze campaign performance metrics and generate regular reports on key performance indicators (KPIs) such as CTR, CPC, conversion rate, and ROI.
- Assist with A/B testing of ads, landing pages, and bidding strategies.
- Collaborate with the team to optimize campaign performance, suggest improvements, and implement changes.
- Stay updated with the latest trends, best practices, and platform updates in PPC and digital marketing.
- Provide administrative support to the Digital Marketing team as required.
- Pursuing or completed a degree in Marketing, Business, Communications, or a related field.
- Strong interest in digital marketing, specifically in paid search and PPC campaigns.
- Basic understanding of Google Ads, Facebook Ads, and other PPC platforms (a plus if you have any certification).
- Analytical mindset with strong attention to detail.
- Good communication and teamwork skills.
- Ability to multitask and prioritize tasks in a fast-paced environment.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint); familiarity with Google Analytics is a plus.
- Passionate about digital marketing and eager to learn.
- Proactive with a willingness to take on new challenges.
- Comfortable working independently and as part of a team.
- Strong problem-solving skills and a desire to achieve results.
- Positive attitude and a keen eye for detail.
- Hands-on experience in managing PPC campaigns across multiple platforms.
- In-depth understanding of digital marketing strategies and performance analysis.
- Mentorship and guidance from experienced digital marketing professionals.
- Opportunity to work on real-time campaigns and see measurable results.
- Exposure to industry-leading tools and technologies in the PPC space.
Employment Type: Full Time, Permanent
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