E-mail Marketing

Roles & Responsibilities :-

• Develop and Own Email Marketing Strategy:

Design and implement a comprehensive email marketing strategy that drives user

engagement, customer retention, and revenue growth through personalized, targeted

email campaigns.

• Campaign Management:

Plan, execute, and optimize email marketing campaigns, including promotional emails,

product launches, and lifecycle marketing flows (e.g., welcome series, abandoned cart,

win-back campaigns).

• Customer Segmentation & Personalization:

Strategically segment customer data based on behavior, demographics, and purchase

history to deliver personalized email content that resonates with different customer

personas.

• A/B Testing & Optimization:

Continuously run A/B tests on subject lines, content, layouts, and send times to optimize

email performance and improve open rates, click-through rates, and conversion rates.

• Automation & Workflow Management:

Set up and maintain automated email workflows and nurture campaigns that guide

customers through the buying journey, from awareness to post-purchase engagement.

• Analytics & Reporting:

Track and analyze key email marketing KPIs (open rates, click rates, conversion rates,

unsubscribe rates, etc.) to measure the effectiveness of campaigns and make

data-driven decisions.

• Cross-Functional Collaboration:

Work closely with the design, content, product, and analytics teams to ensure cohesive

messaging, alignment with eCommerce goals, and an exceptional user experience.

• Compliance & Best Practices:

Ensure compliance with email marketing regulations maintain clean email lists, and stay

up-to-date with the latest email marketing trends, tools, and best practices.

• Technology Management:

Oversee the use of email marketing platforms (e.g., Mailchimp, Klaviyo, Salesforce

Marketing Cloud) and collaborate with IT or CRM teams to ensure seamless integrations

and data flows.

Requirements:

○ Minimum of 8 - 15 years of experience in email marketing, with at least [2-3]

years in a strategic role for an eCommerce business.

○ Strong expertise in EDM strategy, automation, and lifecycle marketing.

• Technical Skills:

○ Proficiency in email marketing platforms like Mailchimp, Klaviyo, or similar tools.

○ Experience with A/B testing tools, Google Analytics, and CRM systems.

○ Familiarity with HTML/CSS for email template customization is a plus.

• Analytical Skills:

Strong ability to analyze data and make data-driven decisions, with a proven track record

of improving email marketing performance.

• Creative Thinking:

A creative mindset with the ability to think strategically about content, design, and

customer engagement.

• Attention to Detail:

Strong organizational skills and attention to detail to ensure campaigns are flawlessly

executed.