John Jacobs - Brand Manager (5-10 yrs)

About Us:

- John Jacobs is a leading eyewear brand known for its innovative designs, superior craftsmanship, and dedication to quality.

- Our mission is to provide exceptional eyewear solutions that combine style, function, and comfort.

- As we continue to grow and expand, we are looking for a dynamic and experienced Brand Manager to join our team and help elevate our brand to new heights.

Position Overview:

- As the Brand Manager for John Jacobs, you will play a pivotal role in shaping and executing our brand strategy.

- You will be responsible for developing and implementing marketing initiatives, managing brand positioning, and ensuring consistency across all channels.

- Your goal will be to strengthen brand awareness, drive consumer engagement, and contribute to the overall growth and success of the brand.

Key Responsibilities:

- Brand Strategy Development: Develop and execute comprehensive brand strategies that align with John Jacobs' business objectives and market positioning.

- Market Research: Conduct market research and competitive analysis to identify trends, opportunities, and challenges. Use insights to inform brand strategy and marketing tactics.

- Campaign Management: Plan and oversee marketing campaigns, including digital, print, and social media. Ensure campaigns are aligned with brand guidelines and drive measurable results.

- Brand Positioning: Maintain and enhance brand positioning and messaging to ensure a consistent and compelling brand identity across all touchpoints.

- Product Launches: Collaborate with product development teams to create and implement successful product launch strategies.

- Stakeholder Collaboration: Work closely with internal teams, including creative, sales, and PR, to ensure cohesive brand communication and execution.

- Performance Tracking: Monitor and analyze brand performance metrics, including sales data, customer feedback, and market trends. Provide actionable insights to optimize brand initiatives.

- Budget Management: Manage the brand marketing budget effectively, ensuring resources are allocated efficiently to achieve strategic goals.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.

- 5+ years of experience in brand management, preferably within the eyewear or fashion industry.

- Proven track record of developing and executing successful brand strategies and marketing campaigns.

- Strong analytical skills with the ability to interpret data and make informed decisions.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

- Creative thinker with a keen eye for detail and a passion for innovation.

- Proficiency in marketing tools and platforms.

- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

What We Offer:

- Competitive salary with an attractive variable bonus

- Opportunity to work with a leading eyewear brand in the country

- Collaborative and creative work environment

- Professional growth and development opportunities