Senior Brand Manager - FMCG (10-14 yrs)

The Brand Head will be responsible for leading the overall brand strategy, positioning, and growth of the [company/product] in a dynamic D2C landscape. This role involves a combination of creative leadership, data-driven decision-making, and deep market insights to build and scale the brand while ensuring alignment with our business objectives. The Brand Head will work closely with the marketing, product, design, and sales teams to define the brand's identity and ensure consistency across all touchpoints.

Key Responsibilities:

Brand Strategy and Vision:

- Develop and execute the long-term vision and strategy for the brand to build a strong emotional connection with consumers.

- Lead the creation of a cohesive brand positioning and narrative that resonates with target audiences and differentiates the brand in the market.

Brand Identity & Messaging:

- Establish and maintain brand guidelines, ensuring consistency across all marketing channels, digital platforms, and customer interactions.

- Oversee the tone of voice, messaging, and creative direction for all brand communication and campaigns.

Market Research & Consumer Insights:

- Conduct consumer and market research to gather insights, track industry trends, and stay ahead of consumer behavior shifts.

- Analyze competitor brands and adjust strategies accordingly to identify opportunities for differentiation and growth.

Cross-Functional Collaboration:

- Collaborate with the marketing, product, e-commerce, and customer service teams to ensure alignment on the brand's goals and initiatives.

- Lead the execution of integrated campaigns across online (social media, digital ads, email marketing) and offline channels (events, activations).

Growth & Innovation:

- Identify new opportunities for product development, partnerships, and brand extensions to drive growth and enhance customer experience.

- Oversee the management of product launches, ensuring they align with brand positioning and create excitement in the market.

Data-Driven Decision Making:

- Leverage data and performance metrics to evaluate brand health, optimize marketing efforts, and drive continuous improvement in brand performance.

- Manage brand budget and allocate resources efficiently to achieve maximum ROI.

Team Leadership and Development:

- Lead and mentor a high-performing team of brand managers, creative professionals, and marketing specialists.

- Foster a collaborative, creative, and results-oriented culture within the brand team.

Key Requirements:

Experience:

- 8+ years of experience in brand management, marketing, or a related field, with at least 3-5 years in a senior brand leadership position, ideally within a D2C brand.

- Proven track record in building and scaling brands, ideally in the e-commerce, retail, or consumer goods industry.

Skills:

- Strong understanding of digital marketing, e-commerce platforms, and social media strategies.

- Excellent communication skills with the ability to convey brand vision and messages effectively to both internal teams and external audiences.

- Strong analytical and problem-solving skills with the ability to use data to drive decisions.

- Creative thinking with a customer-centric mindset.

Education:

- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.

Personal Attributes:

- Entrepreneurial mindset with a passion for brand building and innovation.

- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

- Strong leadership and team-building abilities.