Content Strategy Expert

Job Title: Content Strategy Expert/ Content Writer

About JAIN Group:

JAIN Group is an education provider and an entrepreneurship incubator in India. The Group

successfully operates 77+ educational institutions with 75000 students and 10000 employees engaged at the K-12, undergraduate and postgraduate levels spread across 64 campuses pan India. A leader in the education sector and a pioneer in the venture sector, JAIN Group is in an unswerving quest to explore new possibilities and expand its horizon.

Website: https://www.jgi.ac.in/

Location: Jayanagar 9th block, Bengaluru

Experience: Minimum 3 to 10+ years of experience

Overview:

As a Content Strategy Expert, you will be responsible for developing and implementing content strategies that align with our organisation's goals and objectives. You will work closely with various teams, including marketing, academics, and design, to ensure that our content effectively engages our target audience and drives desired actions. The ideal candidate will have a strong understanding of content marketing principles, excellent communication skills, and a creative mindset.

Required Qualification and Desired Skills:

Key Responsibilities:

1. Develop comprehensive content strategies that support the organisation's overall objectives and goals.

2. Collaborate with cross-functional teams to identify content needs and opportunities across various platforms and channels.

3. Conduct thorough research and analysis to understand target audience preferences, behaviours, and trends.

4. Create content guidelines, standards, and best practices to ensure consistency and quality across all content types.

5. Plan and execute content calendars, including content creation, publishing schedules, and distribution strategies.

6. Monitor and analyse content performance metrics, such as engagement, conversion rates, and SEO rankings, to optimize content effectiveness.

7. Stay updated on industry trends, best practices, and emerging technologies related to content strategy and marketing.

8. Provide guidance and support to content creators, editors, and stakeholders to ensure alignment with content strategy objectives.

9. Collaborate with external partners, agencies, and freelancers as needed to enhance content capabilities and resources.

10. Contribute to the continuous improvement of content processes, workflows, and tools to drive efficiency and effectiveness.

Person Specification:

1. Bachelor's degree in marketing, communications, journalism, or related field. Advanced degree preferred.

2. Proven experience in content strategy development and implementation, preferably in a similar industry or sector.

3. Strong analytical skills with the ability to interpret data and insights to inform content decisions and strategies.

4. Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.

5. Proficiency in content management systems (CMS), analytics tools, and other relevant software applications.

6. Creative thinking and problem-solving abilities, with a focus on innovation and continuous improvement.

7. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

8. Strong collaboration and interpersonal skills, with the ability to work effectively in a team-oriented environment.

9. Demonstrated ability to adapt to changing priorities and navigate ambiguity with resilience and agility.

10. Commitment to staying current with industry trends, best practices, and technologies related to content strategy and marketing.

This job description outlines the key responsibilities, qualifications, and expectations for the Content Strategy Expert role. Candidates who possess the required skills and experience are encouraged to apply and join our dynamic team in shaping the future of our content initiatives.

Best regards,

Priyasri K

Talent Acquisition Executive

Human Resources

Office of Human Resources

JAIN Group & JAIN (Deemed-to-be-University)