Cogoport - Manager - Marketing (4-8 yrs)

Role Overview :

Are you a hands-on, results-driven marketing wizard? Do you thrive in high-growth, fast-paced environments and enjoy rolling up your sleeves to make things happen? If you're an ambitious, go-getter with a passion for marketing strategy, SEO, social media, and PR, we want to meet you!

Key Responsibilities:

- Drive Marketing Strategy & Roadmap: Own the development and execution of Cogoport's marketing plan to fuel growth and brand recognition.

- Brand Positioning: Ensure consistent brand messaging across all platforms and marketing channels. Manage the company's brand identity and continuously evolve it as the company scales.

- Content Strategy: Lead content creation across channels-website, social media, blogs, newsletters, and more. Craft compelling messages that resonate with our audience.

- Hands-on SEO/SEM: Boost organic and paid traffic with hands-on experience in SEO and SEM. You'll be our go-to expert for optimizing digital performance.

- Social Media Management: Own our social media calendar, strategy, and execution. Keep our platforms buzzing with creative campaigns that drive engagement.

- PR & Marketing Campaigns: Manage PR outreach, marketing activities, and events that position Cogoport as a market leader.

- Stakeholder Collaboration: Work closely with cross-functional teams, including sales and product, to ensure alignment on goals and deliverables.

- Data-Driven Decision Making: Analyze marketing metrics, derive insights, and adjust strategies to ensure we hit our goals.

- Market Research: Conduct competitor analysis and market research to understand market trends, consumer behaviour, and new opportunities.

- Growth Marketing: Create campaigns focused on acquiring new customers while working with sales teams to align marketing efforts with lead generation strategies.

- Customer Retention: Develop loyalty programs or initiatives aimed at retaining current customers and improving their lifetime value.

- Campaign Execution: Develop, execute, and optimize integrated marketing campaigns across multiple channels (email, paid media, content, etc.).

- Budget Management: Plan and allocate the marketing budget efficiently. Ensure marketing spend is optimized for the highest possible return on investment (ROI).

- Product Marketing: Work closely with product teams to lead the go-to-market strategy for new product features or services. Craft product messaging and positioning that resonates with target audiences.

- Strategic Partnerships: Identify and establish partnerships with relevant industry influencers, media outlets, and strategic business partners to increase brand visibility and market reach.

- Event Marketing: Organize or participate in industry events, webinars, and conferences that align with the company's marketing and business goals.

Ideal Candidate:

- A self-starter who loves challenges and thrives in dynamic environments. You're not afraid of taking risks or getting your hands dirty.

- A multitasker and achiever who sees every problem as an opportunity for growth.

- A go-getter with experience in marketing at a high-growth startup. You understand the fast-paced world of startups and how to make a big impact quickly.

- Hands-on SEO/SEM expert with a track record of driving traffic and optimizing marketing spend.

- A social media maven who knows how to grow and engage an audience.

- You combine creative marketing approaches with metrics and performance tracking.

- MBA from a Tier 1 institute with 4-8 years of hands-on experience in a high-growth startup environment (preferred).

Why Join Us?

- Work hard, play hard culture with a fun, energetic team that's scaling a disruptive brand.

- Autonomy and ownership of your work-no micro-management, just the freedom to execute!

- Fast-paced startup environment where you can see the immediate impact of your work.

- Opportunity to grow and make an outsized impact at a company that's making waves in the logistics industry.