20 Instagram Jobs in Gurgaon / Gurugram

• About the Role:
• We are looking for a Social Media Marketing Manager with at least 3 years of experience running Meta Ads (Facebook & Instagram) for the US market and 2 years of experience in content creation.
• The ideal candidate should be a hands-on digital marketer with expertise in ad campaign execution, ad copywriting, landing page optimization, social media content creation, and performance tracking.
• This role requires someone who can handle everything from strategy to execution and ensure high ROI on ad spending.

Key Responsibilities:

• Paid Advertising & Performance Marketing:

• Plan, create, and optimize Meta Ads (Facebook & Instagram) targeting the US Market.

• Write high-converting ad copies tailored for different audience segments.

• Set up and manage lead generation, conversion, and retargeting campaigns.

• Conduct A/B testing on ad creatives, ad copies, targeting, and landing pages.

• Optimize campaigns for cost efficiency, lead quality, and maximum ROI.

• Stay updated with Meta's ad policies, industry trends, and algorithm updates.

• Ad Copywriting & Creative Development:

• Craft engaging ad copies that align with brand tone and objectives.

• Work on different ad formats, including carousel ads, video ads, and static images.

• Collaborate with designers to create high-quality creatives that drive engagement.

• Adapt messaging based on campaign objectives and target audiences.

• Landing Page Optimization & Strategy:

• Optimize and test landing pages for improved conversion rates.

• Work with designers and developers to enhance UI/UX and reduce drop-off rates.

• Ensure landing pages align with ad messaging for consistency and better performance.

• Social Media Management & Content Creation:

• Manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.).

• Plan and execute a content calendar with engaging posts, stories, and reels.

• Create short-form videos and collaborate with designers for compelling visuals.

• Analyze engagement metrics to refine content strategies.

• Reporting & Performance Analysis:

• Track and report on campaign performance, engagement, and lead quality.

• Use Facebook Ads Manager, Google Analytics, and other tracking tools to analyze data.

• Provide insights and recommendations to improve ad performance.

Required Skills & Experience:

• Minimum 3 years of experience running Meta Ads (Facebook & Instagram) for the US market.

• At least 2 years of experience in content creation (ad copies, social media posts, video content).

• Strong expertise in ad copywriting, audience targeting, and campaign optimization.

• Hands-on experience with landing page optimization and A/B testing.

• Ability to analyze campaign performance data and make data-driven decisions.

• Comfortable working in a fast-paced startup environment and handling multiple tasks.

Additional Information:

• Work from Office No remote work option.

• Bring Your Own Device (BYOD) Candidate must have their own laptop.