Innover Digital - Marketing Strategist (4-5 yrs)

- The Marketing Strategist is responsible for developing and executing integrated marketing campaigns that drive brand awareness, generate leads, and increase revenue.

- This role requires a strong understanding of marketing principles, data analysis, and digital marketing trends.

- Develop and implement comprehensive marketing strategies aligned with business objectives.

- Conduct market research and competitive analysis to identify target audiences and market trends.

- Develop and manage marketing campaigns across various channels, including digital, social media, email, and content marketing.

- Track and analyze campaign performance using key metrics (e. , website traffic, conversion rates, ROI).

- Identify and leverage new marketing opportunities and technologies.

- Manage the marketing budget and ensure optimal resource allocation.

- Collaborate with cross-functional teams, such as sales, product development, and customer service.

- Stay up-to-date on industry best practices and emerging marketing trends.

- Prepare marketing reports and presentations for management.

- Manage and mentor junior marketing team members.

Qualifications:

- Bachelor's / mastre's degree in Marketing, Communications, or a related field.

- 4+ years of experience in marketing strategy and execution.

- Strong understanding of digital marketing principles and best practices.

- Experience with social media marketing, SEO/SEM, email marketing, and content marketing.

- Proficiency in data analysis and reporting tools.

- Excellent written and verbal communication skills.