SEM/PPC Manager - BPM Industry (3-12 yrs)

SEM / PPC | Project Manager | Bangalore | UK Shift |

We are hiring for a leading international BPM organization in insurance domain.

Looking for someone with minimum of 5 years of experience in SEM/PPC and Google Ads.

Role:

- To excel in this role, you should have demonstrated experience in creating and executing global and multi-lingual Google Ads campaigns across brands and working with globally distributed teams to execute these strategies.

- Strong project management skills and the ability to manage multiple projects and communicate timelines are essential. Additionally, you should have expertise in leading enterprise Google and project management tools: Google Ads and G Suite, agency bidding tools, Trello, Smartsheets, Microsoft teams, and more.

Key Responsibilities:

- Coordinating internal resources and vendors for the flawless execution of projects

- Ensuring that all projects are delivered on-time, within scope and within budget

- Outline detailed project plan to track progress in Trello

- Manage the relationship with the internal team and all stakeholders

- Create and maintain comprehensive project documentation

- Professional experience in running advertising campaigns in Google Ads

- Familiarity with Google Ads and Google Analytics advertising tools

- Excellent communication skills

- Attention to detail and diligence in task execution

- Researching competition and trends in the insurance industry

- Execute billing strategies for multiple accounts and the ability to allocate funds where needed

- Conduct keyword research to identify relevant and high-performing keywords for PPC campaigns.

- Assist in monitoring and analyzing campaign performance metrics, such as click-through rates (CTR), conversion rates.

- Assist in the development of effective ad copy that aligns with campaign objectives and resonates with the target audience.

- Collaborate with the SEM team to develop and implement SEM strategies.

- Collaborate with the SEM team to develop and execute strategies for expanding PPC campaigns into new markets or target audiences.

- Provide support and assistance to the SEM team in any other campaign-related activities as needed.

- Familiarity with common project management tools such as Asana, Monday.com, Trello, Smartsheets, Workfront, etc.

Qualifications:

- 3+ Years in the PPC and Google Ads space

- Must have proficiency in Google tools and reporting

- Strong problem-solving, analytical and project management skills

- Excellent communication and collaboration skills

- Able to self-manage multiple projects

- Flexibility to meet with global stakeholders.

- Multilingual site experience is a plus.

- Agile experience a plus

- BS/BA in Marketing, Communications, or a related field

- Fluent in English