Sr. Manager - Growth Marketing

We are a leading predictive people analytics company, empowering over 700,000 employees worldwide through our AI-enabled engagement bot for HR called Amber. Our presence in the APAC market is strong, and we serve more than 275 customers, including companies like Tata, Axis Bank, and Makemytrip. We revolutionize the employee experience across 60+ countries.

Our ambitious goal is to achieve a remarkable 400% year-over-year growth, making Amber a trusted friend at work for over 100 million employees globally. With a team of 200 passionate individuals guided by our core values, we are reshaping HR practices.

As a Senior Growth Marketing Manager, you will play a crucial role in driving our demand generation efforts. You will develop and execute integrated marketing campaigns that attract, engage, and convert leads into customers.

No. of positions: 1

What will you be doing

1. Drive Growth Through Key Channels: Lead paid acquisition efforts across platforms like Google, LinkedIn, YouTube, and emerging channels, delivering measurable outcomes that fuel pipeline and business growth.

2. Create Data-Driven Campaign Strategies: Develop and execute comprehensive paid media strategies focused on achieving efficient, outcome-oriented growth.

3. Continuously Optimize Through Testing: Plan and implement A/B tests for creatives, audience segments, and bidding strategies. Leverage insights to iterate and refine campaigns for maximum impact.

4. Use Data to Drive Decisions: Analyze performance metrics to uncover actionable insights, optimize campaigns, and clearly communicate results to both technical and non-technical audiences.

5. Increase Conversion Rates: Design and implement strategies to boost conversion rates across the entire customer journey.

6. Collaborate for Seamless Execution: Partner with cross-functional teams including Product Marketing, Marketing Ops, and Design to ensure campaigns are aligned and deliver consistent, customer-focused messaging.

   
   

Who will you work with

Manish , Nishchal , and of course the rest of the jovial inFeedo team.

Is this you

1. 3+ years of experience in growth marketing or demand generation, preferably in a B2B SaaS environment.

2. Good understanding of tools Hubspot, Salesforce, and SEMRush, GA.

3. Detail-oriented and analytical mindset

4. A knack for experimentation, and optimization to scale & scope channels within payback benchmarks

5. A knack for creating experiences that shape perceptions.

6. Adopt a get shit done mindset and demonstrate leadership, initiative, and motivation.

Brownie Points

1. Startup Experience

2. Alignment to our core values

What happens after you apply

1. Step 1: Within 15-20 days of your application - which is wholesome, original & expressive - our People Team will reach out to you for a quick chat.

2. Step 2: Within 4-6 days of chatting with the People Team, you will get a call from someone from your future team to discuss the job role.

3. Step 3: If all goes well, we ll schedule a call with your future manager to deep dive into the role with you and for you to show off your skills through a small task.

4. Step 4: After a quick interaction with the People Team, If our vibes match, a t te- -t te with the inFeedos leadership team follows

If we mutually enjoy the 4 steps, we onboard you with a big smile! :)