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Market Research Analyst
Indra Shakti Ventures
posted 3mon ago
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Job Description
About Us: Welcome to Indra Shakti Holdings, a pioneeringconglomerate dedicated to revolutionizing the food and beverage landscape. Hometo SWAH, Tithly & Guts, we are committed to innovation, sustainability, andempowering communities. SWAH brings exceptional traditional Indian non-basmatirice varieties directly to your table, maintaining a steadfast focus on health,tradition, and the well-being of our farming communities. Tithly, ourgroundbreaking Ready-To-Drink brand, blends traditional flavors with modernconvenience, reshaping the beverage industry with a focus on quality andsustainable practices. Guts, our functional beverage, offers delicious &gut-friendly pre-biotic drinks that promote holistic health & well-being craftedwith natural ingredients & sustainable practices
We are seeking anenthusiastic and detail-oriented Market Research Analyst (Fresher) to join ourmarketing team. This entry-level position is perfect for a recent graduateeager to start a career in market research and contribute to the successfullaunch and promotion of our new product lines. As a Market Research Analyst,you will assist in gathering, analyzing, and interpreting market data tosupport strategic decision-making and marketing initiatives.
KeyResponsibilities:
- Market Research & Analysis:
- Assist in conducting primary and secondary research to gather data on market trends, consumer behavior, and competitive landscape for our product lines
- Support the development and execution of surveys, focus groups, and interviews to collect qualitative and quantitative data
- Analyze research findings to identify key insights, market opportunities, and potential challenges
- Data Collection & Management:
- Compile and organize research data from various sources, including industry reports, databases, and market surveys
- Maintain and update research databases to ensure data accuracy and relevance
- Prepare data visualizations, charts, and graphs to effectively communicate research findings
- Reporting & Presentation:
- Assist in preparing detailed reports and presentations summarizing research findings and recommendations
- Present research results to internal stakeholders, including marketing and product development teams
- Provide actionable insights to support strategic planning, product development, and marketing strategies
- Competitive Analysis:
- Monitor and analyze competitor activities, product offerings, and market positioning
- Track industry trends and emerging technologies to inform product development and marketing strategies
- Provide regular updates on competitor analysis and market dynamics
- Collaboration & Support:
- Work closely with the marketing team to align research efforts with marketing objectives and product launch plans
- Support the implementation of marketing campaigns and product promotions based on research insights
- Participate in brainstorming sessions & contribute to development of marketing strategies
RequirementsQualifications:
- Bachelordegree in Marketing, Business Administration, Economics, Statistics, or a related field
- Basic understanding of market research principles, techniques, and data analysis methods
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with data analysis software is a plus
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Excellent communication skills, both written and verbal, with attention to detail
- Ability to work independently and collaboratively in a fast-paced environment
- Strong organizational skills and the ability to manage multiple tasks and deadlines
PreferredSkills:
- Internship or project experience in market research, data analysis, or related fields
- Familiarity with survey tools (e.g., SurveyMonkey, Quadratics) and data visualization software (e.g., Tableau, Power BI)
- Basic knowledge of consumer behavior, market segmentation, and industry trends related to food and beverages
Benefits- Competitive salary and benefits package
- Opportunity to work with a dynamic and passionate team
- Career growth and development opportunities
- Flexible working hours and a supportive work environment
- Competitive salary and benefits package
- Internship or project experience in market research, data analysis, or related fields
- Bachelordegree in Marketing, Business Administration, Economics, Statistics, or a related field
- Work closely with the marketing team to align research efforts with marketing objectives and product launch plans
- Monitor and analyze competitor activities, product offerings, and market positioning
- Assist in preparing detailed reports and presentations summarizing research findings and recommendations
- Compile and organize research data from various sources, including industry reports, databases, and market surveys
- Assist in conducting primary and secondary research to gather data on market trends, consumer behavior, and competitive landscape for our product lines
Employment Type: Full Time, Permanent
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