Analysing user behaviours, traffic sources, and conversion funnels to uncover insights and trends that guide decision-making.
Ensuring reporting accuracy and data integrity across all dashboards and analytical outputs.
Providing insights and recommendations on conversion rate optimisation (CRO) and customer journey improvements based on data.
Using SQL to query data from databases such as Hubspot, Eclipse and Tableau to support custom analysis needs.
Collaborating cross-functionally with other teams to define key metrics and reporting requirements.
Providing actionable insights and strategic recommendations based on analysis to improve website performance, customer experience, and marketing ROI.
Staying up-to-date with digital analytics best practices, GA4 developments, and emerging technologies to ensure we leverage the best tools and methods.
Experience:
3-6 years of Experience in Data Science field.
SQL, Tableau, Hubspot - Google Tag Manager and Google Analytics 4 (GA4),
Ability to translate complex data into actionable insights.
Strong understanding of key performance metrics, including traffic, engagement, conversions, and ROI.
Detail-oriented and proactive in identifying and addressing data accuracy and tracking issues.
Collaborative mindset with the ability to work cross-functionally with technical and non-technical teams.
Immediate Critical Areas to Cover:
Build robust Monthly ROI Reporting and tracking across all activities both Divisionally and by Activity from Tableau
Map invoicing information back into Hubspot so we can have visibility of high performing channels to optimise
Continue to build on HCP journey automations - ongoing requirements to improve the customer journey
Critical Departmental Stat updates for Marketing purposes
Ongoing ROI report development to optimise our developments in marketing including the new job board and recruitment activity