Vice President/Senior Vice President - Growth & Marketing - BFSI (7-15 yrs)

VP/ SVP - Growth & Marketing

Role:

- You will plan and execute the full marketing stack, growth and own the revenue of the company, whilst building/lead an A+ growth & marketing team.

- As the VP Growth Marketing you'll define brand positioning, acquire users on all demand generation and revenue, growth, balancing a hands-on and strategic approach.

- You will be responsible for driving our growth efforts, including setting strategy, executing, and measuring results.

- You'll collaborate with our executives to lead customer acquisition, adoption, retention, and re-activation across both paid and organic channels.

- It is laser focused on growth strategy and revenue opportunities for the company, while providing competitive thought leadership and strategy.

- You will partner with the CEO, with regular interaction and guidance both from the investors and other senior executives.

- You will have a significant impact on the company's performance, strategy, and value creation.

- This is an ideal position for an ambitious person with a vast marketing background with experience in driving revenue, growth, building brand, developing strategies, supported by sound financial and business analysis.

What you will do:

1. Own the P/L of the marketing budget and the company's revenue, with required ownership with other functional leaders of product, business operations and support functions on finance, recruiting etc.

2. Own strategy and execution for the growth marketing function from end-to-end, including setting goals, managing a budget and prioritizing initiatives.

3. Run experiments and provide data-driven, analytically rigorous insights to test different channels and iterate on our marketing strategy.

4. Execute across multiple marketing channels, including email campaigns, LinkedIn, referrals, performance channels, organic, content, and others.

5. Work closely with the marketing and sales teams to improve conversion across the funnel.

6. Leverage customer insights to develop integrated, omnichannel marketing campaigns and brand storytelling to drive customer acquisition and retention.

7. Grow the company's top-line metrics, including revenue, customers, AOV, and customer LTV/CAC.

8. Rigorously measure KPIs and progress against articulated growth objectives, and develop reporting for execs and companywide consumption.

9. Optimize CAC via efficient paid and unpaid acquisition channels.

10. Restructuring the mix of Paid ads and affiliates with marketing team.