Marketing Manager - Wellness Sector (5-7 yrs)

Position: Marketing Manager

- Location: Mumbai, Bengaluru

- Experience: Minimum 5 years

- Skills: Event & Campaign Management, Offline Marketing, Corporate Partnership- B2B

- Qualification: MBA OR EQUIVALENT DIPLOMA IN MARKETING/BUSINESS

Responsibilities:

1. Corporate Alliances:

- Identify and develop strategic partnerships with corporate clients across industries.

- Design and propose customized adventure programs that meet the needs of corporate teams, such as leadership retreats, team-building exercises, and wellness programs.

- Negotiate and secure partnership agreements that enhance our brand presence in the corporate market.

2. Event Planning & Activations:

- Plan and execute corporate-focused events, such as leadership workshops, employee engagement activities, and adventure-based challenges.

- Coordinate on-ground activations at corporate events, conferences, and networking platforms.

- Ensure seamless execution of events, collaborating with internal teams and third-party vendors.

3. Brand Positioning & Promotion:

- Develop targeted marketing campaigns to promote adventure programs to corporate clients.

- Build relationships with HR professionals, corporate leaders, and key decision-makers to raise awareness we offerings.

- Ensure that all branding, communication, and event messaging is consistent with the company's mission.

4. Corporate Market Research:

- Analyze corporate trends and identify potential opportunities to introduce or expand adventure programs tailored for businesses.

- Conduct competitive analysis and provide insights into market demands for corporate learning and development initiatives.

5. Collaboration & Coordination:

- Work closely with the national marketing team to ensure alignment of corporate strategies with overall brand goals.

- Collaborate with operations teams to ensure delivery of top-quality experiences to corporate clients.

- Partner with sales teams to drive conversions from corporate leads generated through events and campaigns.

6. Budget Management & Reporting:

- Manage marketing and event budgets for corporate-focused activities, ensuring efficient allocation of resources.

- Track and report on the success of corporate alliances and events, measuring ROI and providing regular updates to leadership.

Key Skills:

- Proficiency in managing paid media campaigns and optimizing for maximum ROI.

- Experience in collaborating with internal and external stakeholders to drive digital marketing initiatives.

- Excellent communication skills to effectively convey digital marketing strategies and insights.

- Strategic thinking and the ability to align digital marketing efforts with broader business objectives.

- Proven track record of driving leads, sales, and revenue through digital marketing efforts.

- Curiosity and a growth mindset to stay updated with the latest digital trends and technologies.