Head - Affiliate/Digital/Performance Marketing - AdTech/MarTech (10-12 yrs)

A leader in Affiliate Marketing and a leading APAC-based Ad tech platform powering brand growth with performance is looking for you.

Role: Head of Marketing

Relevant experience in Marketing: 10+ years

Location: Gurgaon

Mode: WFO

Role Description:

Strategic Brand Management:

- Develop and implement long-term brand strategies to establish and enhance organization's market position

- Engage with industry analysts and thought leaders, such as Forrester, to leverage insights and elevate organization's brand perception

- Lead initiatives for brand equity research and market analysis to inform strategic decisions

- Oversee the creation of high-impact brand campaigns and strategic partnerships to drive brand growth and reputation

- Ensure alignment of brand strategy with business objectives and market opportunities

Top of Funnel (TOFU) - Lead Generation:

- Develop and execute strategies to generate leads and increase organization's brand awareness

- Create engaging content and IP to attract and capture the attention of potential customers (Strategic Partners & Publishers) organization can engage in long-term partnerships with as well as Brands & Agencies to advertise on our platforms

- Utilize channels such as social media, content marketing, SEO, and paid advertising to reach target audiences

- Implement lead capture mechanisms and optimize processes and narrative to drive conversions of publishers and advertisers for our partnerships

Middle of Funnel (MOFU) - Brand Solutioning:

- Develop brand positioning and messaging strategies to differentiate organization from competitors

- Create compelling brand stories and narratives that resonate with target audiences for the organization brand and for our Partnerships

- Implement brand activation campaigns, events, roundtables and initiatives to increase brand engagement and loyalty

- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints

Bottom of Funnel (BOFU) - Pre-sales Activities:

- Develop and implement strategies to nurture leads and move them through the sales funnel

- Create targeted marketing materials and sales enablement resources such as case studies, pitch decks, partnership narrative to support the sales team across all Partnerships

- Utilize email marketing, retargeting campaigns, and personalized messaging to drive conversions

- Develop scalable resources for capturing and building a muscle for market intelligence within our teams

- Analyze customer behavior and engagement data to identify opportunities for upselling and cross-selling across platforms

Post-Sales Activities:

- Develop and implement strategies to enhance customer retention and loyalty

- Create post-sales marketing campaigns and initiatives to encourage long term retention

- Implement customer feedback mechanisms to gather insights and improve the overall customer experience

- Collaborate with Sales & Delivery teams to address customer concerns and issues effectively

Marketing Operations:

- Manage marketing budgets, resources, and timelines to ensure effective execution of marketing plans

- Implement marketing automation tools and technologies to streamline processes and improve efficiency

- Monitor and report on marketing performance metrics, providing insights and recommendations for improvement

- Conduct regular performance reviews and optimization efforts to maximize ROI and achieve marketing objectives

Team Leadership and Development:

- Build and lead a high-performing marketing team, providing guidance, mentorship and support

- Foster a collaborative and innovative culture within the marketing team

- Develop talent through training, coaching, and career development opportunities

- Encourage cross-functional collaboration and alignment with other departments to achieve organizational goal