Creative Copywriter

Your Name :

Contact No. :

Copywriting Experience (No. Of Years) :

Date of submitting assignment :

Expected payout per script (roughly 150-170 words each) :

NOTE

Assignment For Direct Response Copywriters

This assignment is only to gauge your suitability for the role of Direct Response Copywriter. We will not use your work for any other purpose.

Instructions :

Write the video ad scripts and image copies keeping in mind that they're meant for Facebook, Google & Youtube Ads.

Write the scripts in first person as the coach himself will be delivering these scripts for the ads.

Ensure that the script that the coach himself will deliver has the following elements and is around 150-170 words long.

An impactful hook (that gets people to stop scrolling and watch the ad)

Coaches's Credentials

Social Proof

Price of the workshop

Clear and concise call to action

Read your script aloud to ensure it sounds natural and conversational, as if you're speaking directly to someone.

To get an idea about the kind of ad scripts expected from you, please refer to some of our ads below:

https://docs.google.com/spreadsheets/d/1hRcwkK_BN3D3xbw-y1eo0NpvvIdRifdnwqC7dMl_26Y/edit?usp=drivesdk

We hope these resources give you a clear idea of how to structure the scripts, the kind of hooks required etc.

Do NOT share AI generated content as it will lead to your application being rejected.

Now let's get started with the assignment!

What is the step-by-step approach you would follow to come up with script ideas for any product/service/workshop.

Explain using simple and concise self-explanatory bullet points.

Answer

Come up with top 4 angles around which you can create ads for the workshop below:

https://springpad.in/hedge-fund-trader/

Then write 2 attention-grabbing hooks under each angle (Max 20-30 words each).

Make sure the USPs of using AI for trading shine through in the scripts.

Target audience - Working professionals above 27

Answer

Refer to the landing page to get the necessary details of the Workshop and write 1 video ad script of about 130-140 words max (including a scroll-stopping hook, the coach's intro in 1 line, social proof and a clear and concise CTA to enroll for the workshop. Remember, the coach themselves will be delivering these script, so it must be written accordingly.

https://springpad.in/hedge-fund-trader/source=home

Target audience - Working professionals above 27

Answer

3. Write 1 compelling headline for an image ad copy for this Personal Finance workshop - https://drfinance.in/va-v1/

Catchy one liner

It should address a major pain point of the target audience OR highlight a key benefit of the workshop.

The ad should have a clear CTA.

Target audience - Working professionals (all age groups)

4. Write 1 scroll-stopping video ad script (like trending reels) for the Dr. Finance workshop - https://drfinance.in/va-v1/.

This will NOT be delivered by the coach.

It must be a unique and trending format such as a short skit/interview/other trending content etc. that can work well for an ad.

Paste the reference link as well above the script, so the execution is clear.

Target audience - Working professionals (all age groups)