Vice President - Marketing - BFS (10-15 yrs)

- Develop and implement growth marketing strategies that drive customer acquisition, engagement, and retention.

- Analyse data to understand customer behaviour, identify growth opportunities, and measure campaign effectiveness.

- Manage performance marketing channels, including PPC, SEO, social media ads, and email marketing.

- Optimize campaigns to maximize ROI and achieve growth targets.

- Work closely with product, sales, and customer success teams to align growth marketing efforts with business objectives.

- Collaborate with other marketing teams to ensure cohesive and integrated marketing strategies.

- Develop and implement demand generation strategies to drive lead generation and revenue growth.

- Campaign Planning and Execution - Plan, execute, and manage multi-channel demand generation campaigns

- Should have 10 - 15 years of experience in B2B Marketing, Growth Marketing, Demand Generation and Performance Marketing.

- Ability to interpret data and analytics to measure the performance of marketing campaigns and initiatives. This includes ROI analysis, customer behaviour analysis, and making data-driven decisions. Ability to collaborate cross-functionally with other departments such as sales, product development, and finance. Building strong relationships with external partners, agencies, and vendors is also important.

- Excellent communication skills are essential, both written and verbal. You should be able to articulate complex marketing strategies, present to stakeholders, and effectively communicate with team members at all levels.