4 High Career Jobs
Manager - Marketing - Healthcare/IT/Retail (5-10 yrs)
High Career
posted 2mon ago
Key skills for the job
Manager - Marketing
Key Responsibilities:
- Develop and execute marketing strategies: Develop and implement effective marketing plans aligned with the overall business objectives.
- Conduct market research to identify target audiences, analyze competitor activities, and identify market trends.
- Brand management: Oversee the development and management of the brand identity, ensuring consistency across all marketing channels.
- Develop brand guidelines and positioning statements.
- Advertising and media planning: Plan and execute advertising campaigns across various media channels, including print, digital, and broadcast.
- Manage media budgets and negotiate with media vendors.
- Public relations: Develop and execute public relations strategies to enhance the organization's reputation and build relationships with key stakeholders.
- Manage media relations and crisis communication.
- Digital marketing: Lead the development and execution of digital marketing initiatives, including SEO, SEM, social media marketing, content marketing, and email marketing.
- Analyze website traffic and user behavior to optimize digital marketing efforts.
- Sales promotion: Develop and manage sales promotion programs to drive sales and increase market share.
- Collaborate with sales teams to identify promotional opportunities and track program effectiveness.
- Team management: Lead and mentor a team of marketing professionals, providing guidance, training, and support.
- Delegate tasks effectively and ensure team members are motivated and engaged.
- Budget management: Develop and manage marketing budgets, ensuring that resources are allocated effectively and efficiently.
- Track marketing expenditures and analyze ROI.
- Reporting and analysis: Prepare regular reports on marketing performance, including key metrics, campaign effectiveness, and ROI.
- Use data-driven insights to inform future marketing strategies.
Required Skills and Qualifications:
- 5-10 years of experience in marketing or a related field.
- Bachelor's degree in marketing, business administration, or a related field.
- Strong understanding of marketing principles and best practices.
- Excellent communication and interpersonal skills.
- Ability to think strategically and creatively.
- Strong analytical and problem-solving skills.
- Proficiency in Microsoft Office Suite and marketing software.
- Experience managing marketing budgets and teams.
- Up-to-date knowledge of marketing trends and technologies.
Additional Skills (Preferred):
- Experience in a specific industry (healthcare, technology, retail).
- MBA or other advanced degree in marketing.
- Certifications in marketing or digital marketing.
- Experience with marketing automation tools.
Functional Areas: Marketing
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