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4 High Career Jobs

Manager - Marketing - Healthcare/IT/Retail (5-10 yrs)

5-10 years

Mumbai

Manager - Marketing - Healthcare/IT/Retail (5-10 yrs)

High Career

posted 2mon ago

Job Description

Manager - Marketing


Key Responsibilities:

- Develop and execute marketing strategies: Develop and implement effective marketing plans aligned with the overall business objectives.

- Conduct market research to identify target audiences, analyze competitor activities, and identify market trends.

- Brand management: Oversee the development and management of the brand identity, ensuring consistency across all marketing channels.

- Develop brand guidelines and positioning statements.

- Advertising and media planning: Plan and execute advertising campaigns across various media channels, including print, digital, and broadcast.

- Manage media budgets and negotiate with media vendors.

- Public relations: Develop and execute public relations strategies to enhance the organization's reputation and build relationships with key stakeholders.

- Manage media relations and crisis communication.

- Digital marketing: Lead the development and execution of digital marketing initiatives, including SEO, SEM, social media marketing, content marketing, and email marketing.

- Analyze website traffic and user behavior to optimize digital marketing efforts.

- Sales promotion: Develop and manage sales promotion programs to drive sales and increase market share.

- Collaborate with sales teams to identify promotional opportunities and track program effectiveness.

- Team management: Lead and mentor a team of marketing professionals, providing guidance, training, and support.

- Delegate tasks effectively and ensure team members are motivated and engaged.

- Budget management: Develop and manage marketing budgets, ensuring that resources are allocated effectively and efficiently.

- Track marketing expenditures and analyze ROI.

- Reporting and analysis: Prepare regular reports on marketing performance, including key metrics, campaign effectiveness, and ROI.

- Use data-driven insights to inform future marketing strategies.

Required Skills and Qualifications:

- 5-10 years of experience in marketing or a related field.

- Bachelor's degree in marketing, business administration, or a related field.

- Strong understanding of marketing principles and best practices.

- Excellent communication and interpersonal skills.

- Ability to think strategically and creatively.

- Strong analytical and problem-solving skills.

- Proficiency in Microsoft Office Suite and marketing software.

- Experience managing marketing budgets and teams.

- Up-to-date knowledge of marketing trends and technologies.

Additional Skills (Preferred):

- Experience in a specific industry (healthcare, technology, retail).

- MBA or other advanced degree in marketing.

- Certifications in marketing or digital marketing.

- Experience with marketing automation tools.


Functional Areas: Marketing

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High Career Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
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