5-8 years experience in planning, implementing and reporting a revenue-led SEO strategy (SaaS experience an added advantage)
Experience working with a content team in an SEO capacity - ideally in a high-growth company, focused on creating and implementing content strategies
Proficient in using tools including (not limited to) Google Analytics, Google Search Console, Ahrefs/Semrush, and Hubspot (or other marketing automation tools). Experience working on Google Tag Manager & Google Data Studio is an added advantage.
Solid understanding of marketing fundamentals to consistently identify & run experiments on improving conversion rates across different parts of the funnel.
Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities and keep complex projects moving forward. Experience in building and managing a team would be an added advantage.
Abilities & Knowledge
Excellent communication skills
Excellent interpersonal skills
Excellent ability to think 2nd order consequences to reasonably predict outcomes
Ability to diagnose the problem correctly using qualitative and quantitative methods
Excellent understanding of SEO algorithms and best practices.
Excellent knowledge of Google s search algorithm with a strong working understanding of Google Analytics, Search Console & keyword research tools like SEMRush/Ahrefs.