Urgent Opening For Product Marketing Manager - Karnal

Job Title: Product Marketing Manager
Location: Karnal
Company: HCode Technologies Pvt Ltd

About Us:

We are a team of 40+ young, talented and dynamic engineers, selected through a rigorous process and shaped through a hands-on training program. Weve shipped quality code on-time to over three dozen clients across startups and enterprises. We have built such strong ethical relationships with our clients that they stay with us for long, come back to us with more projects, and get us more clients through referrals.

Our leadership team has worked in MNCs and startups across New York, Bengaluru, and New Delhi, and ensures the same level of professionalism and work culture while working from a small city in India, Karnal.

We are looking for a Product Marketing Manager

Key Responsibilities:

• Conduct market research to understand industry trends, customer needs, and competitive landscape in the IT sector.
• Develop and refine product positioning and messaging tailored to IT audiences.
• Lead go-to-market strategies for new IT product launches, ensuring alignment with sales and product teams.
• Create technical marketing materials, including case studies, white papers, and product briefs.
• Manage digital marketing campaigns, webinars, and events to drive product visibility and adoption.
• Collaborate with sales teams to provide training and resources that enhance product understanding and sales performance.
• Analyze performance metrics to measure the success of marketing initiatives and refine strategies accordingly.

Qualifications:

• Bachelors degree in Marketing, IT, Business, or related field; MBA is a plus.
• 4-10 years of experience in product marketing within the IT industry.
• Proficiency in digital marketing platforms, CRM, and marketing automation tools.
• Excellent communication, analytical, and project management skills.