Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc.)
Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization, etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Experience Requirements
Bachelor s degree in Marketing, Digital technologies or relevant field
Strong work tenure: three to seven years of relevant work experience in developing and implementing digital marketing strategies
Good knowledge of all different digital marketing channels
Good knowledge and experience with online marketing tools and best practices
Hands-on experience with SEO/SEM, Google Analytics, and CRM software
Familiarity with web design
Sense of ownership and pride in your performance and its impact on a company s success