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Happiest Minds Technologies
6-10 years
Happiest Minds - Senior Marketing Manager - Generative AI Business Unit (6-10 yrs)
Happiest Minds Technologies
posted 12hr ago
Flexible timing
Key skills for the job
Job Title: Generative AI Business Unit (BU) Senior Marketing Manager
About the Role:
- We are looking for an experienced Business Unit (BU) Marketing Manager to lead and execute marketing strategies for our Generative AI Business Unit.
- This role will be responsible for demand generation, brand positioning, and go-to-market (GTM) execution, working closely with sales, delivery, and product teams to drive business growth.
Key Responsibilities:
Marketing Strategy & Execution:
- Develop and execute integrated marketing plans aligned with the business units revenue and growth objectives.
- Define positioning, messaging, and storytelling that differentiate our services in the market.
- Lead end-to-end campaign execution, including digital, content, events, and partner marketing.
Demand Generation & Lead Nurturing:
- Drive pipeline growth through offline and digital channels.
- Work with inside sales and business development teams to optimize lead conversion strategies.
Content & Thought Leadership:
- Develop compelling marketing assets such as whitepapers, case studies, blogs, and webinars to establish thought leadership.
- Collaborate with industry analysts and PR teams to enhance brand credibility and visibility.
Sales Enablement & Collaboration:
- Equip sales teams with battle cards, pitch decks, and competitive intelligence to improve win rates.
- Partner with cross-functional teams to align marketing efforts with business unit goals.
Industry & Partner Marketing:
- Work with technology partners on joint GTM campaigns.
- Manage industry event participation, sponsorships, and webinars to strengthen brand presence.
Key Skills & Experience:
- 6-10 years of B2B marketing experience, preferably in IT services, technology consulting, or SaaS.
- Proven experience in demand generation, branding and analyst relations.
- Strong expertise in content marketing, thought leadership, and storytelling.
- Ability to work in a fast-paced, matrixed organization and manage multiple stakeholders.
- Excellent communication, analytical, and stakeholder management skills.
Preferred Qualifications:
- MBA in Marketing
- Strong understanding of AI, data analytics, cloud, and digital transformation trends.
Why Join Us?
- Opportunity to shape high-impact marketing strategies for a fast-growing IT services company.
- Work with cutting-edge technologies like Generative AI, AI, and digital transformation.
- Be part of a collaborative and innovative work culture that values creativity and execution excellence.
Functional Areas: Other
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