Content Strategist & Writer

Job description

• Develop and execute creative content strategies across social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) to boost brand visibility and engagement.
• Write clear, engaging, and error-free content including captions, posts, articles, blogs, and other digital assets.
• Create and manage content calendars aligned with client goals and audience preferences, maintaining consistency in messaging and brand voice.
• Conduct thorough research on industry trends, competitor activities, and audience interests to optimize content performance.
• Collaborate closely with designers, videographers, and marketers to produce high-quality visual and multimedia content.
• Monitor social media metrics, analyze performance data, and generate insightful reports to demonstrate the effectiveness of content strategies.
• Engage with followers, respond to comments, messages, and inquiries promptly and professionally, fostering positive relationships.
• Conduct client meetings to gather requirements, solicit feedback, and provide strategic content recommendations.
• Stay updated on social media best practices, SEO trends, and tools to implement effective content strategies.

Requirements

• Proven experience as a Content Strategist, Social Media Strategist, Copywriter, or similar role in a digital marketing or agency environment.
• Demonstrated proficiency in online content strategy and creation, with exceptional writing, editing, and proofreading skills.
• Familiarity with SEO best practices and the ability to incorporate keywords effectively into content.
• Strong research abilities to gather relevant information and insights for content development.
• A creative mindset with the ability to generate innovative ideas and approaches.
• Proven ability to work collaboratively within a team environment, balancing multiple projects and deadlines effectively.
• Excellent time management skills and the ability to prioritize tasks independently.
• Bachelor s degree in Marketing, Communications, Journalism, or related field preferred.