Digital & Product Marketing Head - B2B SaaS Start-up (10-12 yrs)

Role - Digital & Product Marketing Head

Location - Gurgaon (Office Based role)

- A growing B2B SaaS startup is looking to hire a Digital & Product Marketing Head.

- This role requires someone with proven expertise in B2B SaaS Product Marketing to drive marketing strategy and align it with business and revenue goals for them.

- You will lead the end-to-end product journey from product management to customer success functions at a global level.

- You will be responsible for leading and shaping the marketing strategy for the products, GTM plans, and ensuring that the value propositions resonate with target audiences and deliver measurable results.

- Please note: To be considered for this role you must have led marketing initiatives for a B2B SaaS Start-up and have at least 5 Years of experience in product marketing for a B2B SaaS Product.

- You must have worked for Global Markets with major focus on US Market.

Key Responsibilities:

- Develop and execute product marketing strategies to drive adoption, engagement, and revenue growth.

- Build competitive positioning strategy in the target markets.

- Drive demand generation through data-led acquisition and content marketing to build a strong sales pipeline.

- Optimize digital channels and align with Sales to refine lead generation and achieve revenue goals.

- Lead marketing strategy, manage resources, and build a high-performing team.

- Track key metrics, optimize strategies with data insights, and drive thought leadership content.

- Manage agency partnerships and influencer relationships to maximize ROI and strengthen brand positioning.

To fit the bill, you must have:

- 10+ years of marketing experience with 5+ years in B2B SaaS product marketing.

- Proven success in product launches and scaling marketing in high-growth SaaS start-up

- Experience in developing product marketing assets from a business and end user point of view

- Strong analytical skills and have expertise in data-driven decision-making

- Led Marketing strategy, customer research & competitive analysis.

If you feel the above role matches with your career aspirations, please share your detailed CV, along with a cover note. Please do ensure the key criteria are met and you have a strong storyline for the same.