Social Media Creator / Video Content Creator

Key Responsibilities

• Content Creation & Management:
  
• Develop, curate, and publish high-quality, engaging content (text, images, and video) tailored to each platform (e.g., Instagram, Facebook, Twitter, LinkedIn).
• Maintain a consistent brand voice and style across all channels.
• Strategy Development:
  
• Create and execute comprehensive social media strategies aligned with company goals.
• Identify target audiences and develop plans to grow followers, engagement, and brand awareness.
• Analytics & Optimization:
  
• Monitor, analyze, and report on key performance metrics (e.g., reach, engagement, conversions).
• Use insights to optimize content performance and strategy.
• Community Management:
  
• Engage with followers, respond to comments and messages, and build meaningful connections with the online community.
• Monitor brand mentions and trends to identify engagement opportunities.
• Collaboration:
  
• Work with the marketing, design, and content teams to align social media campaigns with broader marketing goals.
• Collaborate with influencers or partners to amplify brand visibility.
• Trend Monitoring:
  
• Stay updated on the latest social media trends, platform updates, and best practices.

Requirements

• Proven experience as a Social Media Specialist or similar role.
• Expertise in major social media platforms and their tools (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest).
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Experience in creating videos and posts.
• Experience in video editing and video shooting.
• Familiar with the camera or he/she will be a camera person.
• Strong understanding of social media KPIs and reporting.
• Experience in script writing.
• Excellent written and verbal communication skills.
• Creative mindset with strong visual design and storytelling abilities.
• Basic knowledge of graphic design or video editing tools (e.g., Canva, Adobe Primere Pro ) is a plus.
• Degree in Marketing, Communications, or a related field (preferred but not required).