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Digital Marketing Executive
Pando
posted 29d ago
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Key skills for the job
Job Description
- Plan, optimize, and implement paid search campaigns through Google Adwords and other ad platforms to drive inbound leads and sales qualified opportunities.
- Plan Execute SEO initiatives across both on-page off-page optimization to improve organic traffic visits and inbound leads.
- Plan Execute LinkedIn ABM campaigns to drive engagement and conversions from target accounts
- Track and Manage Account Journeys through CDP Platforms by measuring intent engagement signals and planning downstream initiatives based on the same.
- Drive Marketing automation initiatives to track inbound journey and measure attribution to inbound led demand generation.
- Analyze campaign performance to derive actionable insights and execute recommendations.
- Configure, track and monitor web analytics to measure impact of website, LinkedIn and other online channels.
- Market Research, Competitive analysis and benchmarking to improve campaign performance.
- Collaborate with Outbound demand generation teams to execute inbound led outbound initiatives with an ABM Inbound perspective.
Requirements
- 3 to 5 years of proven digital marketing and hands-on experience in planning executing SEO, SEM ( Google Adwords ) LinkedIn Marketing Campaigns.
- Hands-on experience across digital marketing platforms that include Google Adwords, HubSpot, Google Analytics , Google Search Console, ABM platforms, LinkedIn Marketing Solutions, CDP Platforms etc.
- Understanding of Enterprise ABM and ability to bring ABM context across campaign planning execution.
- Understanding of Martech tools and hands-on experience on leveraging AI Martech tools to automate marketing workflows and dashboards.
- BachelorDegree in any domain. Post graduation in Management would be an added advantage.
- 3 to 5 years of proven digital marketing and hands-on experience in planning executing SEO, SEM ( Google Adwords ) LinkedIn Marketing Campaigns.
Employment Type: Full Time, Permanent
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