Godrej - Manager - Employer Branding (3-4 yrs)
Godrej Industries Group
posted 2d ago
Flexible timing
Key skills for the job
Manager - Employer Branding
Key Responsibilities:
Strategic Employer Branding:
- Conduct market research and benchmarking to position GPL competitively in the talent marketplace.
- Develop and implement a strategic employer branding roadmap aligned with GPL's EVP, purpose, and business goals.
- Position GPL as a leader in the real estate industry for its inclusive culture, innovation, and employee-centric initiatives.
- Collaborate with HR and leadership to design and deliver branding initiatives that resonate with current employees and prospective talent.
Content and Campaign Development:
- Conceptualize and lead employer branding campaigns across digital and offline platforms to attract, engage, and retain top talent.
- Create compelling content, including employee stories, blogs, social media posts, and videos, to highlight GPL's workplace culture.
- Partner with creative agencies and internal teams to deliver high-quality, impactful branding assets.
Digital and Social Media Presence:
- Build and manage GPL's employer branding presence on platforms like LinkedIn, Instagram, and Glassdoor.
- Develop and maintain a content calendar to ensure consistent, engaging storytelling.
- Monitor digital performance metrics to optimize campaign reach and effectiveness.
Internal Branding and Employee Engagement:
- Amplify internal initiatives such as OneGPL and milestones to foster a sense of pride and belonging among employees.
- Support HR in promoting Learning & Development, DEI and Talent Management programs through creative communication.
- Develop internal campaigns that align employees with GPL's purpose and culture.
Metrics and Reporting:
- Track, measure, and report on the impact of employer branding initiatives using data-driven insights.
- Continuously refine strategies to maximize ROI and achieve employer branding objectives.
Who are we looking for?
Education:
- Postgraduate degree/diploma from MICA or equivalent premier institutions in Marketing, Communications - Corporate Communications / Employer Branding or related fields.
Experience:
- 3-4 years in branding, corporate communications, or employer branding.
- Demonstrated ability to design and execute impactful campaigns across various platforms.
Skills:
- Exceptional storytelling and content creation abilities.
- Proficiency in social media tools and platforms (e.g., LinkedIn, Instagram, Canva).
- Strong project management skills with the ability to balance multiple priorities.
- Analytical skills to track and optimize campaign performance.
Functional Areas: Other
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