SEO Analyst Job at Globose Technology Solutions (GTS) Job Description
As an SEO Analyst at GTS, you will play a pivotal role in enhancing the company s online visibility and driving organic traffic to our website. You will work closely with the marketing and content teams to execute strategic plans aimed at improving search engine rankings and maximizing digital reach.
Key Responsibilities
Develop and Implement SEO Strategies:
Craft and execute tailored SEO strategies to meet business objectives.
Ensure alignment of SEO goals with overall marketing strategies.
Keyword Research and Content Optimization:
Conduct in-depth keyword research to identify opportunities.
Optimize website content, meta descriptions, and headlines for maximum visibility.
Technical SEO Audits:
Conduct regular audits to identify and resolve technical SEO issues, including broken links, page speed, mobile usability, and crawl errors.
Implement schema markup and structured data to enhance search engine understanding.
Analytics and Performance Tracking:
Monitor website performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
Generate actionable insights through data analysis and create performance reports.
Competitor Analysis and Market Research:
Study competitor strategies to identify gaps and growth opportunities.
Stay informed about industry trends and algorithm changes to adjust strategies accordingly.
Backlink Building and Off-Page Optimization:
Develop and execute white-hat link-building campaigns.
Engage in outreach activities to establish high-quality backlinks.
Collaborate with Teams:
Work closely with the content, design, and development teams to ensure SEO best practices are implemented across all platforms.
Provide guidance and training on SEO to team members where necessary.
Keep up-to-date with evolving SEO tools, techniques, and algorithm updates.
Experiment with innovative SEO practices to maintain a competitive edge.
Qualifications and Skills
Proven experience as an SEO Analyst or similar role in digital marketing.
Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog.
Hands-on experience with Google Analytics and Google Search Console.
Strong understanding of on-page and off-page SEO practices.
Excellent analytical and problem-solving skills.
Knowledge of HTML, CSS, and content management systems (e.g., WordPress).
Strong communication and collaboration skills.
Knowledge of AI, machine learning, or data collection industries.
Familiarity with international SEO and multilingual websites.