GA Capital Management - Manager - Social Media (5-7 yrs)

Manager - Social Media

About the Company:

GA Apparel is a premier fashion retail group that caters to the cosmopolitan cities, pan India. Our brands encompass menswear, womenswear, and accessories. GA Apparel is in the process of establishing modern retail outlets, MBOs, EBOs, Franchises and e-commerce. Our team of stylists, buyers, and merchandisers work tirelessly to bring you the latest trends and the best designer labels at amazing prices. We're always on the lookout for new brands and products that we think you'll love, and we can't wait to share them with you. We always seek creative, motivated people to join our team because we believe that fresh perspectives and innovative thinking are key to success. At our company, everyone has a voice and the opportunity to make a real impact. GA Apparel is constantly expanding, evolving into newer and better forms and we continuously look for people who are ready to evolve with us. If you think you'd like to be a part of this creative journey, be a part of our rapidly growing team at GA Apparel.

About the Role:

- Perform research on current benchmark trends and audience preferences.

- Design and implement social media strategy to align with business goals.

- Set specific objectives and report on ROI.

- Generate, edit, publish and share engaging content daily (original text, photos, videos and news).

- Monitor SEO and web traffic metrics.

- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.

- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.

- Oversee social media accounts' design (Facebook timeline cover, profile pictures and blog layout).

- Suggest and implement new features to develop brand awareness, like promotions and competitions.

- Stay up-to-date with current technologies and trends in social media, design tools and applications.

Responsibilities:

- Perform research on current benchmark trends and audience preferences.

- Design and implement social media strategy to align with business goals.

- Set specific objectives and report on ROI.

- Generate, edit, publish and share engaging content daily (original text, photos, videos and news).

- Monitor SEO and web traffic metrics.

- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.

- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.

- Oversee social media accounts' design (Facebook timeline cover, profile pictures and blog layout).

- Suggest and implement new features to develop brand awareness, like promotions and competitions.

- Stay up-to-date with current technologies and trends in social media, design tools and applications.

Qualifications:

- Bachelors degree in marketing or relevant field.

Required Skills:

- Proven work experience as a Social media manager in apparel industry.

- Hands on experience in content management.

- Excellent copywriting skills.

- Ability to deliver creative content (text, image and video).

- Solid knowledge of SEO, keyword research and Google Analytics.

- Knowledge of online marketing channels.

- Familiarity with web design.

- Excellent communication skills.

- Analytical and multitasking skills.