Senior Manager - Brand Marketing - Retail - IIM/ISB/MDI/FMS (8-10 yrs)

About the Role:

We are seeking a dynamic and creative Brand & Marketing Lead, for our esteemed Client, with 8-10 years of experience to drive our brand identity, strategy, and marketing efforts.

The ideal candidate will have a startup mindset, a passion for retail, and a knack for creating high-impact campaigns.

This role is pivotal in ensuring consistent communication across channels, crafting memorable customer experiences, and leading a high-performing team.

Key Responsibilities:

- Brand Strategy & Identity: Develop and implement a comprehensive brand strategy that ensures consistent communication across all channels, aligning with business objectives.

- Marketing Calendar: Design an annual and seasonal marketing calendar to include high-impact campaigns and activations.

- Stakeholder Collaboration: Partner with internal and external stakeholders to maintain brand consistency and alignment with organizational goals.

- Public Relations: Build and execute effective PR strategies in collaboration with relevant stakeholders.

- Visual Merchandising: Develop and implement a visual merchandising strategy, ensuring compelling product storytelling across stores.

- Content Creation & Strategy: Lead the creation of engaging online content (long and short form) to captivate and retain customers.

- Campaign Development: Design and execute ATL campaigns and support BTL activities to drive brand visibility.

- Performance Marketing: Develop strategies to drive offline traffic using innovative performance marketing techniques.

- Cross-functional Collaboration: Foster a strong collaborative culture with cross-functional teams and effectively manage a motivated team.

Ideal Candidate:

- A strong understanding of retail dynamics and a track record of creating impactful campaigns leveraging digital channels for an omnichannel experience.

- Aesthetic sensibilities with a keen eye for visual merchandising excellence.

- Wacky, creative, and able to think outside the box.

- Educational Background: MBA from a Tier I institute (MICA, ISB, etc.) preferred.

What We Value:

- A startup mindset with a can-do attitude.

- Proven ability to collaborate and build strong cross-functional relationships.

- A strategic thinker who can roll up their sleeves to execute impactful initiatives.