Foxsense - Manager - Product Marketing (1-4 yrs)

Who we are:

We are Foxsense Innovations - a bunch of passionate developers that love solving complex business problems through products and tools we build from scratch. We've been at it for over 5 years now, and we've serviced over 50 happy customers around the world, while also building several in-house micro-SaaS tools for the market (all of this while being bootstrapped and profitable). Our team is rapidly growing, and we're in an exciting phase of our 1-10 journey. This is an opportunity for anyone who wants to experience this journey with us.

About the Role:

We are looking for a skilled and innovative Product Marketing Manager to join our dynamic team. This role is ideal for someone with 1-4 years of experience who is passionate about driving product success and enhancing brand visibility. The ideal candidate will have a strong understanding of market trends, consumer behavior, and product positioning, along with a proven track record of developing effective marketing strategies. This position offers a fantastic opportunity to work on diverse projects, collaborating closely with cross-functional teams to launch and promote products across various channels. If you thrive in a fast-paced environment and are eager to contribute to our brand's growth, we'd love to hear from you!

Responsibilities:

1. Develop clear and compelling product positioning and messaging that resonates with target audiences and aligns with the overall brand strategy.

2. Plan and execute go-to-market strategies for new product launches, ensuring all teams are aligned and equipped for success.

3. Create high-quality marketing materials, including product datasheets, presentations, case studies, and web content, to support sales and marketing efforts.

4. Engage with customers and gather feedback to inform product improvements and marketing strategies, ensuring our offerings meet their needs.

5. Design and implement integrated marketing campaigns focused on lead generation across various channels to drive product awareness and demand.

Requirements:

1. 1-4 years of experience in product marketing or related roles, preferably in SaaS

2. Strong understanding of marketing principles and techniques.

3. Proficiency in digital marketing tools and analytics platforms.

4. Ability to think strategically and execute tactically.

5. Creative problem-solver with a passion for storytelling.

6. Collaborative team player with excellent interpersonal skills.

Why work with us:

When you work with Foxsense Innovations, you don- t just work a boring job. Our goal is to create a work environment that makes you want to brag about your work to your friends!

Here- s why you- ll love working with us:

- Competitive salary based on industry standards, and a yearly appraisal cycle to keep you motivated

- Unlimited sick leave policy, and a generous paid leave plan to ensure you get time off work whenever you need it

- Comprehensive healthcare insurance for you and your loved ones, along with a term insurance plan for every employee

- A competitive and rewarding start-up culture that motivates you from day one, along with regular team-building activities

- Delicious lunch along with snacks and refreshments at office, so that hunger pangs never affect your A-game

- We have a yearly annual retreat for the team to unwind and enjoy - we went to Vagamon last year, who knows where we go this year!

What your first 30-60 days will look like:

In your first 30 days, you will:

Product and Website Optimization

- Review and improve product page UI/UX

- Implement A/B testing and SEO optimization

Lead Generation

- Develop targeted customer list and email templates

- Set up diverse lead magnets (e.g., ebooks, webinars)

Customer Engagement

- Conduct customer discussions to understand needs

- Collaborate with product team on insights

In your first 60 days, you will:

Content and Social Media

- Establish social media presence with content calendar

- Produce regular blog posts and case studies

Traffic Growth

- Increase organic and paid traffic to product pages

- Launch targeted ad campaigns (search and social)

Conversion Optimization

- Implement new lead capture methods

- Set and work towards conversion rate goals

Analysis and Strategy

- Analyze performance of all initiatives

- Develop strategy for upcoming quarter

We're glad you've made it this far! If you're a creative problem-solver with a keen eye for branding and a passion for product success, we'd love to hear from you!