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1 Flip Funnel Job
Software Marketing Professional
Flip Funnel
posted 10d ago
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Key skills for the job
Job Description
Flip Funnel is looking for Software Marketing Professional to join our dynamic team and embark on a rewarding career journey
- Market Research: Conduct market research to understand industry trends, customer needs, and competitors' offerings to inform marketing strategies
- Strategy Development: Create marketing strategies and campaigns to promote software products/services, including defining target audiences and positioning
- Content Creation: Develop compelling and informative content such as website copy, blog posts, case studies, whitepapers, and videos that highlight the software's features and benefits
- Digital Marketing: Implement digital marketing tactics, including SEO, SEM (Search Engine Marketing), email marketing, social media marketing, and content marketing, to increase software visibility and generate leads
- Product Positioning: Collaborate with product teams to ensure effective positioning of software solutions in the market and differentiate them from competitors
- Campaign Management: Plan and execute marketing campaigns across various channels, tracking performance metrics and optimizing strategies for better results
- Sales Enablement: Create sales collateral, presentations, and materials that support the sales team in effectively communicating software features and value propositions
- Customer Relationship Management: Develop strategies to engage existing customers, gather feedback, and encourage loyalty and advocacy
- Skills and Qualifications:Software Understanding: A strong understanding of software products/services, their functionalities, and how they solve specific customer pain points
- Marketing Expertise: Proficiency in marketing principles and techniques, especially in the software/tech industry, including digital marketing strategies and content creation
- Analytical Skills: Ability to analyze market data, track campaign performance metrics, and derive insights to refine marketing strategies
- Communication Skills: Excellent written and verbal communication skills to craft compelling messaging and effectively communicate with various stakeholders
- Creativity: Innovative thinking to develop engaging content and campaigns that capture attention in a competitive market
- Adaptability: Ability to adapt quickly to changes in technology, market trends, and customer preferences
- Project Management: Strong organizational skills to manage multiple projects, deadlines, and stakeholders effectively
Employment Type: Full Time, Permanent
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