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6 FireSky Media Technologies Jobs

Digital Marketing

1-5 years

Chennai

1 vacancy

Digital Marketing

FireSky Media Technologies

posted 3mon ago

Job Description

 
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Assist with social media campaigns
  • Assist with email campaigns
  • Assist with Search Engine Optimization (SEO)
  • Produce website and social media content
  • Complete other administrative tasks as needed
Skill Set
  • Proven experience as a Digital Marketing Executive or similar
  • Excellent understanding of digital concepts and best practice
  • Excellent communication and interpersonal skills
  • Experience in creative content writing
  • Perfect knowledge of web analytic tools
  • Experience in B2C social media, Google Adwords and email campaigns and SEO\SEM
  • Analytical mindset and critical thinking
  • BS/MS degree in marketing or a related field
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Prior internship experience a plus
  • Experience using Adobe Photoshop and other content creation tools
  • Graphic design skills

Employment Type: Full Time, Permanent

Read full job description

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